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Tesla Owners Try to Make Sense of Elon Musk’s ‘Red Pill’ Moment Tesla Owners Try to Make Sense of Elon Musk’s ‘Red Pill’ Moment
(32 minutes later)
Owning a Tesla, the luxurious electric car, is a major liberal status symbol. It signals nothing more than good taste — the perfect balance of wealth with care for fossil fuels. But the man behind the brand is crafting a very different persona online that may now prove to be a challenge for his fans.Owning a Tesla, the luxurious electric car, is a major liberal status symbol. It signals nothing more than good taste — the perfect balance of wealth with care for fossil fuels. But the man behind the brand is crafting a very different persona online that may now prove to be a challenge for his fans.
Elon Musk, the bombastic head of Tesla and SpaceX, exhorted his 34 million Twitter followers on Sunday to “take the red pill.” The comment was quickly embraced by his followers, including Ivanka Trump, President Trump’s elder daughter, who announced that she had taken the pill already.Elon Musk, the bombastic head of Tesla and SpaceX, exhorted his 34 million Twitter followers on Sunday to “take the red pill.” The comment was quickly embraced by his followers, including Ivanka Trump, President Trump’s elder daughter, who announced that she had taken the pill already.
The exchange referred to a scene from “The Matrix,” the 1999 science fiction action film. But the meaning of “red pill,” and the idea of taking it, have since percolated in online forums and become a deeply political metaphor. And with Mr. Musk and Ms. Trump, the phrase is now lodged more fully into the mainstream.The exchange referred to a scene from “The Matrix,” the 1999 science fiction action film. But the meaning of “red pill,” and the idea of taking it, have since percolated in online forums and become a deeply political metaphor. And with Mr. Musk and Ms. Trump, the phrase is now lodged more fully into the mainstream.
So Tesla owners are having to grapple with a car that carries a few new connotations.So Tesla owners are having to grapple with a car that carries a few new connotations.
“Honestly, Musk is becoming a liability and the Tesla board needs to seriously consider ousting him,” wrote Markos Moulitsas, author of “The Resistance Handbook: 45 Ways to Fight Trump.” “And I say that as a proud owner of a Tesla and a SpaceX fanatic who truly appreciates what he’s built.”“Honestly, Musk is becoming a liability and the Tesla board needs to seriously consider ousting him,” wrote Markos Moulitsas, author of “The Resistance Handbook: 45 Ways to Fight Trump.” “And I say that as a proud owner of a Tesla and a SpaceX fanatic who truly appreciates what he’s built.”
In “The Matrix,” the movie’s hero, Neo, played by Keanu Reeves, is given the option to take a pill that lets him see the truth.In “The Matrix,” the movie’s hero, Neo, played by Keanu Reeves, is given the option to take a pill that lets him see the truth.
The world he thinks is real turns out to be an entertaining lie; his body is actually trapped in a farm where people are being used as human batteries. Taking the blue pill would let him return to living in the ignorant but blissful lie, while taking the red pill would launch him into an arduous journey through a brutal but fulfilling reality.The world he thinks is real turns out to be an entertaining lie; his body is actually trapped in a farm where people are being used as human batteries. Taking the blue pill would let him return to living in the ignorant but blissful lie, while taking the red pill would launch him into an arduous journey through a brutal but fulfilling reality.
The idea of taking the red pill later grew to mean waking up to society’s grand lies. It was embraced by the right, especially by members of its youngest cohort who organized and spent their time in online forums like Reddit and 4chan.The idea of taking the red pill later grew to mean waking up to society’s grand lies. It was embraced by the right, especially by members of its youngest cohort who organized and spent their time in online forums like Reddit and 4chan.
The truth to be woken up to varied, but it ended up usually being about gender. To be red-pilled meant you discovered that feminism was a scam that ruined the lives of boys and girls. In this view, for a male to refuse the red pill was to be weak.The truth to be woken up to varied, but it ended up usually being about gender. To be red-pilled meant you discovered that feminism was a scam that ruined the lives of boys and girls. In this view, for a male to refuse the red pill was to be weak.
Red Pill forums were often filled with deeply misogynistic and often racist diatribes. The more extreme elements splintered into groups like involuntary celibates (“incels”) or male separatists (Men Going Their Own Way, or MGTOWs). Conferences like the 21 Convention and its sister convention, Make Women Great Again, sprang up to gather red-pilled men. Being red-pilled became a sort of umbrella term for all of it.Red Pill forums were often filled with deeply misogynistic and often racist diatribes. The more extreme elements splintered into groups like involuntary celibates (“incels”) or male separatists (Men Going Their Own Way, or MGTOWs). Conferences like the 21 Convention and its sister convention, Make Women Great Again, sprang up to gather red-pilled men. Being red-pilled became a sort of umbrella term for all of it.
As these conversations seeped into the mainstream, pulled along by a host of other internet language from message boards to establishment Republican conversations on sites like Breitbart, the meaning broadened and got watered down. To be red-pilled can now mean being broadly skeptical of experts, to be distrustful of the mainstream press or to see hypocrisy in social liberalism.As these conversations seeped into the mainstream, pulled along by a host of other internet language from message boards to establishment Republican conversations on sites like Breitbart, the meaning broadened and got watered down. To be red-pilled can now mean being broadly skeptical of experts, to be distrustful of the mainstream press or to see hypocrisy in social liberalism.
Mr. Musk has been pretty wild online for years now, which has made him a major internet celebrity with devoted fans who call themselves Musketeers. There are fan pages like Musk Memes with nearly 100,000 followers, and a Reddit page with 200,000 members in constant, extremely active conversation.Mr. Musk has been pretty wild online for years now, which has made him a major internet celebrity with devoted fans who call themselves Musketeers. There are fan pages like Musk Memes with nearly 100,000 followers, and a Reddit page with 200,000 members in constant, extremely active conversation.
Most recently, Mr. Musk has been a prominent skeptic online of the coronavirus, calling the response to it a “panic” and “dumb” and wrongly predicting close to zero new cases by the end of April. As of Tuesday, there were more than 90,000 deaths from the virus and more than 1.5 million cases in the United States alone.Most recently, Mr. Musk has been a prominent skeptic online of the coronavirus, calling the response to it a “panic” and “dumb” and wrongly predicting close to zero new cases by the end of April. As of Tuesday, there were more than 90,000 deaths from the virus and more than 1.5 million cases in the United States alone.
The night before Tesla’s earnings were released last month, Mr. Musk tweeted an anti-lockdown rallying cry: “FREE AMERICA NOW.” He had a showdown with local lawmakers, threatening to move Tesla headquarters out of California and deciding to reopen a Tesla factory in Fremont, Calif., despite the local county’s restrictions to prevent the virus from spreading. When State Assemblywoman Lorena Gonzalez objected on May 9 with an obscene tweet, Mr. Musk responded, “Message received.”The night before Tesla’s earnings were released last month, Mr. Musk tweeted an anti-lockdown rallying cry: “FREE AMERICA NOW.” He had a showdown with local lawmakers, threatening to move Tesla headquarters out of California and deciding to reopen a Tesla factory in Fremont, Calif., despite the local county’s restrictions to prevent the virus from spreading. When State Assemblywoman Lorena Gonzalez objected on May 9 with an obscene tweet, Mr. Musk responded, “Message received.”
Defending his reopening of the Tesla factory, Mr. Musk wrote on Twitter that he would be on the factory floor and offered himself up to authorities. “I will be on the line with everyone else,” he posted on May 11. “If anyone is arrested, I ask that it only be me.”Defending his reopening of the Tesla factory, Mr. Musk wrote on Twitter that he would be on the factory floor and offered himself up to authorities. “I will be on the line with everyone else,” he posted on May 11. “If anyone is arrested, I ask that it only be me.”
This month, he and his girlfriend, Claire Boucher, the musician known as Grimes, had a child and named him X Æ A-12. And Mr. Musk announced that Tesla shares were too high and that he was selling almost all his possessions to the point of owning no house.This month, he and his girlfriend, Claire Boucher, the musician known as Grimes, had a child and named him X Æ A-12. And Mr. Musk announced that Tesla shares were too high and that he was selling almost all his possessions to the point of owning no house.
“We have a phrase, it’s E.M.M. — Elon Moves Markets,” said Bill Selesky, an analyst at Argus Research who tracks how Mr. Musk’s messages impact Tesla’s stock price. “People want to listen to him no matter what he says. He tends to be thought of as a great visionary.”“We have a phrase, it’s E.M.M. — Elon Moves Markets,” said Bill Selesky, an analyst at Argus Research who tracks how Mr. Musk’s messages impact Tesla’s stock price. “People want to listen to him no matter what he says. He tends to be thought of as a great visionary.”
Mr. Selesky said even Mr. Musk’s detractors parsed every tweet and utterance. “Plus, if you have a Tesla, nobody can ever complain about you because you’re good for society,” he added.Mr. Selesky said even Mr. Musk’s detractors parsed every tweet and utterance. “Plus, if you have a Tesla, nobody can ever complain about you because you’re good for society,” he added.
This leads back to Mr. Musk’s message on Sunday, telling his followers to take the red pill.This leads back to Mr. Musk’s message on Sunday, telling his followers to take the red pill.
No. Lilly Wachowski, a “Matrix” co-creator, told Mr. Musk and Ms. Trump in colorful language on Twitter that they could take a hike.No. Lilly Wachowski, a “Matrix” co-creator, told Mr. Musk and Ms. Trump in colorful language on Twitter that they could take a hike.
To some extent.To some extent.
There has long been a strain of men’s rights activism in Silicon Valley, exemplified by James Damore, a former Google engineer who was fired after writing a memo arguing that the reason there are fewer female engineers is biological differences rather than discrimination.There has long been a strain of men’s rights activism in Silicon Valley, exemplified by James Damore, a former Google engineer who was fired after writing a memo arguing that the reason there are fewer female engineers is biological differences rather than discrimination.
Updated July 15, 2020
The coronavirus can stay aloft for hours in tiny droplets in stagnant air, infecting people as they inhale, mounting scientific evidence suggests. This risk is highest in crowded indoor spaces with poor ventilation, and may help explain super-spreading events reported in meatpacking plants, churches and restaurants. It’s unclear how often the virus is spread via these tiny droplets, or aerosols, compared with larger droplets that are expelled when a sick person coughs or sneezes, or transmitted through contact with contaminated surfaces, said Linsey Marr, an aerosol expert at Virginia Tech. Aerosols are released even when a person without symptoms exhales, talks or sings, according to Dr. Marr and more than 200 other experts, who have outlined the evidence in an open letter to the World Health Organization.
Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.
Scientists around the country have tried to identify everyday materials that do a good job of filtering microscopic particles. In recent tests, HEPA furnace filters scored high, as did vacuum cleaner bags, fabric similar to flannel pajamas and those of 600-count pillowcases. Other materials tested included layered coffee filters and scarves and bandannas. These scored lower, but still captured a small percentage of particles.
A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.
The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.
The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.
So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.
Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.
A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.
If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)
If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.
Mr. Damore became a folk hero for a simmering movement in the technology industry of people who thought the efforts toward 50/50 representation at tech companies were absurd. Cassie Jaye, who calls herself a former feminist, made a 2016 documentary about the Red Pill community and said it had flourished in the tech world.Mr. Damore became a folk hero for a simmering movement in the technology industry of people who thought the efforts toward 50/50 representation at tech companies were absurd. Cassie Jaye, who calls herself a former feminist, made a 2016 documentary about the Red Pill community and said it had flourished in the tech world.
But the more common phrase in Silicon Valley to signal contrarian thinking is “narrative violation,” which is often used to describe an event that cuts against the mainstream media’s consensus on a topic. The idea is that there is a story being told about the world and how it works, but that the story is too simplistic to be entirely true and an event occasionally pops up to remind people of that.But the more common phrase in Silicon Valley to signal contrarian thinking is “narrative violation,” which is often used to describe an event that cuts against the mainstream media’s consensus on a topic. The idea is that there is a story being told about the world and how it works, but that the story is too simplistic to be entirely true and an event occasionally pops up to remind people of that.
Few products today are as deeply entwined with a person’s brand as Tesla is with Mr. Musk, and so his comments can feel personal for Tesla drivers.Few products today are as deeply entwined with a person’s brand as Tesla is with Mr. Musk, and so his comments can feel personal for Tesla drivers.
“As a Tesla owner, a 47-year-old male recovering from Covid-19, and someone very concerned simultaneously about the environment, the economy, my kids’ and my parents’ future, this ain’t great,” said Jeff Guilfoyle, a product manager at FireEye in San Diego. “This disease is no joke, and the long-term health impacts are unknown for survivors.”“As a Tesla owner, a 47-year-old male recovering from Covid-19, and someone very concerned simultaneously about the environment, the economy, my kids’ and my parents’ future, this ain’t great,” said Jeff Guilfoyle, a product manager at FireEye in San Diego. “This disease is no joke, and the long-term health impacts are unknown for survivors.”
Many have implored Mr. Musk online to stop.Many have implored Mr. Musk online to stop.
Raja Sohail Abbas, the chief executive of an outpatient psychiatric clinic in Allentown, Pa., wrote: “I am a Tesla owner and love the company. You have to stop being an idiot about this.”Raja Sohail Abbas, the chief executive of an outpatient psychiatric clinic in Allentown, Pa., wrote: “I am a Tesla owner and love the company. You have to stop being an idiot about this.”
“Tesla owner and Fan here, but this was a disappointing tweet despite the frustrations of and holdups,” added Alex Goodchild, a D.J. in Brooklyn. “Words are weapons especially when used during situations like the one we’re currently experiencing. You sound just like Trump in this tweet.”“Tesla owner and Fan here, but this was a disappointing tweet despite the frustrations of and holdups,” added Alex Goodchild, a D.J. in Brooklyn. “Words are weapons especially when used during situations like the one we’re currently experiencing. You sound just like Trump in this tweet.”
The debate has riven the Tesla community.The debate has riven the Tesla community.
“The last two months, there’s been this polarization in the Elon Musk fan club,” said Paula Timothy-Mellon, a technology consultant who moderates that LinkedIn-based fan club, which has 22,000 members. “There are those who are believers in these California guidelines and there are those in favor of his push to re-open Tesla.”“The last two months, there’s been this polarization in the Elon Musk fan club,” said Paula Timothy-Mellon, a technology consultant who moderates that LinkedIn-based fan club, which has 22,000 members. “There are those who are believers in these California guidelines and there are those in favor of his push to re-open Tesla.”
Driving a Tesla often carries great symbolism for the owner (and observers).Driving a Tesla often carries great symbolism for the owner (and observers).
“If you own a Tesla, you feel you are directly connected to Elon Musk and people think that Tesla owners are directly connected to the politics of the C.E.O.,” said Sam Kelly, a Tesla owner and investor based in Spain who posts under the name SamTalksTesla.“If you own a Tesla, you feel you are directly connected to Elon Musk and people think that Tesla owners are directly connected to the politics of the C.E.O.,” said Sam Kelly, a Tesla owner and investor based in Spain who posts under the name SamTalksTesla.
He added that he did not think the red pill comment meant any big new political awakening from Mr. Musk.He added that he did not think the red pill comment meant any big new political awakening from Mr. Musk.
Asked to explain his thinking, Mr. Musk pasted an image of the Urban Dictionary definition of red pill in an email. It read:Asked to explain his thinking, Mr. Musk pasted an image of the Urban Dictionary definition of red pill in an email. It read:
“‘Red pill’ has become a popular phrase among cyberculture and signifies a free-thinking attitude, and a waking up from a ‘normal’ life of sloth and ignorance. Red pills prefer the truth, no matter how gritty and painful it may be.”“‘Red pill’ has become a popular phrase among cyberculture and signifies a free-thinking attitude, and a waking up from a ‘normal’ life of sloth and ignorance. Red pills prefer the truth, no matter how gritty and painful it may be.”