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Jobs axed at struggling food firm Jobs axed at struggling food firm
(about 1 hour later)
More than 100 jobs have been lost at a food manufacturer in south Wales which has gone into administration.More than 100 jobs have been lost at a food manufacturer in south Wales which has gone into administration.
Serious Food Ltd in Llantrisant, which employs 420 people, entered into a consultation with 200 employees over a redundancy programme in November.Serious Food Ltd in Llantrisant, which employs 420 people, entered into a consultation with 200 employees over a redundancy programme in November.
Administrators PricewaterhouseCoopers, which is acting for Serious Food and its subsidiary Sunjuice, has now laid off 127 people with immediate effect.Administrators PricewaterhouseCoopers, which is acting for Serious Food and its subsidiary Sunjuice, has now laid off 127 people with immediate effect.
The company blamed difficult trading conditions in the last 12 to 18 months.The company blamed difficult trading conditions in the last 12 to 18 months.
PricewaterhouseCoopers said they are in discussions with a number of parties to sell parts of the business as a going concern.PricewaterhouseCoopers said they are in discussions with a number of parties to sell parts of the business as a going concern.
In the meantime the business will continue to trade as normal.In the meantime the business will continue to trade as normal.
A statement said that the administration does not affect the soup and distribution subsidiaries of Serious Food Ltd.A statement said that the administration does not affect the soup and distribution subsidiaries of Serious Food Ltd.
Also unaffected is a former subsidiary, The Serious Food Company, which makes desserts.
This part of the business, which employs 60 workers, was sold off to Noble Foods and a spokesman said it is trading successfully.
Rob Lewis, joint administrator and partner in PricewaterhouseCoopers, said: "Whilst it is regrettable that we have had to make redundancies today, I hope that it will be possible to find buyers for the different parts of the business affected.Rob Lewis, joint administrator and partner in PricewaterhouseCoopers, said: "Whilst it is regrettable that we have had to make redundancies today, I hope that it will be possible to find buyers for the different parts of the business affected.
Train and supportTrain and support
"We are putting in place arrangements to let trading continue as normally as possible, and in order for that to happen we will need the support of customers, suppliers and employees over the coming weeks whilst we try and find the best solution possible." "We are putting in place arrangements to let trading continue as normally as possible, and in order for that to happen we will need the support of customers, suppliers and employees over the coming weeks whilst we try and find the best solution possible.
Sunjuice was founded in 1987 and makes more than half the smoothies and freshly squeezed juices consumed in the UK, most of which are supplied to the private label market.Sunjuice was founded in 1987 and makes more than half the smoothies and freshly squeezed juices consumed in the UK, most of which are supplied to the private label market.
The assembly government said it will work with those made redundant to train and support them.The assembly government said it will work with those made redundant to train and support them.
"We understand that the administrators are already talking to several potential purchasers of parts or the Serious Food business," a spokesman said."We understand that the administrators are already talking to several potential purchasers of parts or the Serious Food business," a spokesman said.
"The Welsh Assembly Government has made it clear that we are ready to work with those purchasers on viable projects and to do all that we can to preserve jobs at Llantrisant.""The Welsh Assembly Government has made it clear that we are ready to work with those purchasers on viable projects and to do all that we can to preserve jobs at Llantrisant."