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Bloomberg purchases 60-second Super Bowl ad slot, estimated at $10 million Trump, Bloomberg each spend an estimated $10 million for 60 seconds of Super Bowl ads
(about 1 hour later)
Billionaire businessman and presidential candidate Mike Bloomberg has purchased a 60-second television ad spot during the Super Bowl, in an effort to outshine President Trump’s planned 30-second ad as a show of force and wealth against the president. The campaigns of President Trump and billionaire Mike Bloomberg said Tuesday they have each purchased 60 seconds of ad time during the Super Bowl — pricey gestures underscoring the record spending expected in this year’s presidential race.
Bloomberg’s campaign said Tuesday it purchased the ad at market rate, meaning it likely would cost at least $10 million. Fox Sports executives have said they are selling 30-second ads for this year’s Super Bowl at “north of $5 million.” Bloomberg’s campaign said it purchased the ad at market rate, meaning it probably cost at least $10 million. Fox Sports executives have said they are selling 30-second ads for this year’s Super Bowl at “north of $5 million.”
The campaign declined to specify the message in the political ad, which will air during the Super Bowl Feb. 2. Last year’s Super Bowl drew nearly 100 million viewers, according to Nielsen ratings. Trump’s campaign said it had also spent $10 million, the beginning of a massive ad blitz heading into the election year. Politico first reported the Trump ad buy. Trump has been fundraising for his reelection since 2017, amassing a historically large war chest.
“The president has built an awesome, high-performance, omnichannel machine and it’s time to give it some gas,” campaign manager Brad Parscale told Politico.
Neither campaign specified the content of their ads, which will air during the Super Bowl on Feb. 2. Last year’s Super Bowl drew nearly 100 million viewers, according to Nielsen ratings.
Bloomberg’s purchase is the latest evidence of his ad-driven strategy to carve a path to the Democratic presidential nomination. Bloomberg is self-funding his campaign.Bloomberg’s purchase is the latest evidence of his ad-driven strategy to carve a path to the Democratic presidential nomination. Bloomberg is self-funding his campaign.
He has already spent at least $100 million on campaign ads since entering the race late November, spending heavily on ads that target Trump in battleground states and introduce himself and his record to voters in those states and online. He has already spent at least $100 million on campaign ads since entering the race in late November, spending heavily on ads that target Trump in battleground states and introduce himself and his record to voters in those states and online.
The Super Bowl ad, first reported by the New York Times, will come at a convenient time for Bloomberg — just a few weeks before Super Tuesday on March 3, when 16 states and territories have Democratic presidential nominating contests. Bloomberg’s Super Bowl ad, first reported by the New York Times, will come at a convenient time for the candidate — just a few weeks before Super Tuesday on March 3, when 16 states and territories have Democratic presidential nominating contests.
Bloomberg, who is skipping the first four early-voting states, is flooding airwaves in states that will vote on delegate-heavy Super Tuesday and states voting in early March, in hopes of winning enough delegates to forge a path to the nomination.Bloomberg, who is skipping the first four early-voting states, is flooding airwaves in states that will vote on delegate-heavy Super Tuesday and states voting in early March, in hopes of winning enough delegates to forge a path to the nomination.
“Mike is taking the fight to Trump,” said Michael Frazier, a Bloomberg spokesman. “Trump is reportedly running a 30-second ad. Bloomberg opted for more impact and more time with 60 seconds.” “Mike is taking the fight to Trump,” said Michael Frazier, a Bloomberg spokesman.
Trump’s reelection campaign was reportedly in talks to buy a 30-second Super Bowl ad. The campaign on Tuesday did not immediately respond to a request for comment on whether it has purchased the ad. Trump’s campaign has previously bought pricey ad slots as a show of strength — such as running a television ad during Game 7 of the World Series, and a banner video ad on the YouTube homepage on the first day of a Democratic debate earlier this year.
Trump’s campaign has previously bought pricey ad slots as a show of strength — such as running a television ad during Game Seven of the World Series, and a banner video ad on the YouTube homepage on the first day of a Democratic debate earlier this year.
Bloomberg, a former New York mayor, also aired a YouTube banner ad, during the Democratic debate last month, amplifying his message on one of the most expensive and widest-reaching digital advertising slots.Bloomberg, a former New York mayor, also aired a YouTube banner ad, during the Democratic debate last month, amplifying his message on one of the most expensive and widest-reaching digital advertising slots.