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Fiat Chrysler and Peugeot Agree on Terms to Forge New Auto Giant Fiat Chrysler and Peugeot Agree on Terms to Forge New Auto Giant
(about 5 hours later)
Fiat Chrysler and PSA of France said Wednesday that they had agreed to the terms of a merger that would create the world’s fourth largest automaker.Fiat Chrysler and PSA of France said Wednesday that they had agreed to the terms of a merger that would create the world’s fourth largest automaker.
The companies said they had signed a binding agreement formalizing the merger, announced in October.The companies said they had signed a binding agreement formalizing the merger, announced in October.
The accord brings Fiat Chrysler and PSA, the maker of Peugeot and Citroën cars, much closer to creating a carmaker bigger than General Motors. But there will remain the task of integrating the companies, a process that could take many months. The accord brings Fiat Chrysler and PSA, the maker of Peugeot and Citroën cars, much closer to creating a carmaker bigger than General Motors. But there will remain the task of integrating the companies. The companies said Wednesday that it would take another year to 15 months to close the deal.
PSA has shown no sign of second thoughts about the merger even after Fiat Chrysler became the target last month of a racketeering lawsuit by G.M. The complaint asserts that Fiat Chrysler bribed United Auto Workers officials in contract negotiations to get an advantage over G.M. Fiat has called the suit “meritless.”PSA has shown no sign of second thoughts about the merger even after Fiat Chrysler became the target last month of a racketeering lawsuit by G.M. The complaint asserts that Fiat Chrysler bribed United Auto Workers officials in contract negotiations to get an advantage over G.M. Fiat has called the suit “meritless.”
The accord confirmed that Carlos Tavares, the head of PSA, would be the chief executive of the new company, and that John Elkann, the chairman of Fiat Chrysler, would be the chairman. Mr. Elkann is a scion of Italy’s powerful Agnelli family, which has long controlled Fiat.The accord confirmed that Carlos Tavares, the head of PSA, would be the chief executive of the new company, and that John Elkann, the chairman of Fiat Chrysler, would be the chairman. Mr. Elkann is a scion of Italy’s powerful Agnelli family, which has long controlled Fiat.
By combining, Fiat Chrysler and PSA will surpass Volkswagen as the market leader in Europe. Between them they will have more than 400,000 employees and sales worldwide of 8.7 million vehicles.By combining, Fiat Chrysler and PSA will surpass Volkswagen as the market leader in Europe. Between them they will have more than 400,000 employees and sales worldwide of 8.7 million vehicles.
The companies could share the cost of developing electric cars and autonomous-driving technology, which world automakers expect to be crucial in the coming decades. Electric cars need to meet stricter emissions regulations in Europe to avoid steep fines. In addition to Fiat, Peugeot and Citroën, their car brands will include Alfa Romeo, Dodge muscle cars, Ram trucks, Jeep sport utility vehicles, and Maserati luxury cars. The combined company is particularly strong in S.U.V.s, the fastest growing segment in Europe. But it is weak in luxury cars, a market dominated by Audi, BMW and Mercedes.
Perhaps the most important rationale for merger is that it will allow the companies to share the cost of developing electric cars and autonomous-driving technology, which world automakers expect to be crucial in the coming decades. Electric cars need to meet stricter emissions regulations in Europe to avoid steep fines.
“Our merger is a huge opportunity to take a stronger position in the auto industry as we seek to master the transition to a world of clean, safe and sustainable mobility,” Mr. Tavares said in a statement.“Our merger is a huge opportunity to take a stronger position in the auto industry as we seek to master the transition to a world of clean, safe and sustainable mobility,” Mr. Tavares said in a statement.
But analysts regard the two carmakers, which have not said what the new entity will be called, as an imperfect match. They share some weaknesses, including a dependence on the declining European market and the lack of a strong presence in China, the world’s largest car market by far. But analysts regard the two carmakers, which have not said what the new entity will be called, as an imperfect match. They share some weaknesses, including a dependence on the declining European market and the lack of a strong presence in China, the world’s largest car market by far. The new company will get almost 90 percent of its sales from Europe and the United States.
The merger has the blessing of the French government, which earlier this year derailed an attempt by Fiat Chrysler to merge with Renault. PSA and Fiat have said they will not close any factories, pleasing political leaders, but analysts are skeptical that they can keep that promise when sales are under pressure around the world. The merger has the blessing of the French government, which owns 12 percent of PSA. The agreement “is very good news for France, for Europe and for our automotive industry,” Bruno Le Maire, the French minister of the economy and finance, said in a statement Wednesday. “It represents an important step in the creation of a European champion.”
The government earlier this year derailed an attempt by Fiat Chrysler to merge with Renault. PSA and Fiat have said they will not close any factories, pleasing political leaders, but analysts are skeptical that they can keep that promise when sales are under pressure around the world.
The companies repeated the commitment not to close any factories Wednesday but did not rule out job cuts. They said the merger would allow them to save billions of euros a year by combining functions like purchasing, marketing and information technology. Those savings will be hard to achieve without reducing the number of office workers.
All of the two companies’ largest shareholders have agreed to back the merger, Fiat and PSA said, virtually assuring its approval. Those include the Peugeot family; Exor, the holding company for Agnelli family interests; and Dongfeng Motor, the Chinese automaker that owns 12 percent of PSA.
As part of the accord, Dongfeng, which has a joint venture to sell Peugeots and Citroëns in China, will reduce its share in PSA so that it ends up with 4.5 percent of the new entity. The French cars have not sold well in China, and Dongfeng appears to be scaling back its relationship with PSA.
That does not bode well for the new company’s prospects in China. In the short term, a small presence in China may be a blessing in disguise. Car sales have plummeted in the last year because of the trade war with the United States.
In the longer run, though, China is seen as essential for any company with global ambitions. Rates of car ownership are still low compared with most developed countries, making China one of the few large markets where there is potential for significant growth.
The deal must clear numerous regulatory hurdles, including approval by antitrust authorities and bank supervisors. Both companies have large car-financing arms and, as is typical in the industry, are de facto banks as well as automakers.