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Sky moves towards 3D broadcasts | Sky moves towards 3D broadcasts |
(about 11 hours later) | |
Sky TV says it has made a significant step towards bringing 3D television to British viewers. | Sky TV says it has made a significant step towards bringing 3D television to British viewers. |
The satellite broadcaster says it has successfully tested the delivery of 3D programming to a domestic television, via a high-definition set-top box. | The satellite broadcaster says it has successfully tested the delivery of 3D programming to a domestic television, via a high-definition set-top box. |
Sky has been filming a number of events using 3D cameras over recent months. | Sky has been filming a number of events using 3D cameras over recent months. |
Such broadcasts would require the use of 3D televisions, not yet available in UK stores, and viewers would need to wear 3D polarising glasses. | Such broadcasts would require the use of 3D televisions, not yet available in UK stores, and viewers would need to wear 3D polarising glasses. |
Earlier this year BBC engineers broadcast a Six Nations rugby union international in 3D to an audience at a theatre in London. | Earlier this year BBC engineers broadcast a Six Nations rugby union international in 3D to an audience at a theatre in London. |
Sky says it has gone further by showing that 3D could be delivered into homes, straight to its Sky+HD set-top box, without much difficulty. | Sky says it has gone further by showing that 3D could be delivered into homes, straight to its Sky+HD set-top box, without much difficulty. |
Sky is stressing it is not making a product launch, but producing a technological demonstration. | |
"We have shown it is a technical reality," Sky's director of strategic product development, Gerry O'Sullivan, told BBC News. | "We have shown it is a technical reality," Sky's director of strategic product development, Gerry O'Sullivan, told BBC News. |
"Now we have to find a way to bring it to viewers."The approach requires new recording as well as playback equipment | "Now we have to find a way to bring it to viewers."The approach requires new recording as well as playback equipment |
At a demonstration at its West London headquarters, the company showed clips from programmes it had filmed in 3D, including a Ricky Hatton boxing match, a rugby union international and an episode of Gladiators. | At a demonstration at its West London headquarters, the company showed clips from programmes it had filmed in 3D, including a Ricky Hatton boxing match, a rugby union international and an episode of Gladiators. |
Mr O'Sullivan said major TV manufacturers were beginning to look at building 3D sets and at January's Consumer Electronics Show, in Las Vegas, a number of prototypes are expected to be on display. | Mr O'Sullivan said major TV manufacturers were beginning to look at building 3D sets and at January's Consumer Electronics Show, in Las Vegas, a number of prototypes are expected to be on display. |
He explained that for broadcasters, the move to 3D would not be anything like as expensive as the investment the industry had made in high-definition television. | He explained that for broadcasters, the move to 3D would not be anything like as expensive as the investment the industry had made in high-definition television. |
"It's not hugely costly," he explained, "because it piggybacks on the investment in HD." | "It's not hugely costly," he explained, "because it piggybacks on the investment in HD." |
Hollywood is beginning to invest heavily in 3D movie production and in Japan some television channels are already broadcasting in 3D. | Hollywood is beginning to invest heavily in 3D movie production and in Japan some television channels are already broadcasting in 3D. |
It is a technology that first surfaced in the 1950s, but modern digital technology has brought new interest from producers and manufacturers. | It is a technology that first surfaced in the 1950s, but modern digital technology has brought new interest from producers and manufacturers. |
Mr O'Sullivan dismissed the idea that it would appeal only to a small minority of viewers. | Mr O'Sullivan dismissed the idea that it would appeal only to a small minority of viewers. |
"I heard HD described as a niche product," he said. "Now we've got nearly 600,000 HD customers." | "I heard HD described as a niche product," he said. "Now we've got nearly 600,000 HD customers." |
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