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| Children see fewer junk food ads | Children see fewer junk food ads |
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| Children are watching fewer television adverts for unhealthy foods, a review by the regulator Ofcom has found. | Children are watching fewer television adverts for unhealthy foods, a review by the regulator Ofcom has found. |
| It estimates the number of TV adverts for foods high in fat, salt or sugar (HFSS) seen by children has dropped by a third since 2005. | It estimates the number of TV adverts for foods high in fat, salt or sugar (HFSS) seen by children has dropped by a third since 2005. |
| Restrictions on adverts for HFSS products were introduced in 2007 amid concern about rising rates of obesity. | Restrictions on adverts for HFSS products were introduced in 2007 amid concern about rising rates of obesity. |
| From January, all HFSS product adverts will be banned on dedicated children's channels. | From January, all HFSS product adverts will be banned on dedicated children's channels. |
| However, a government report published in October found that advertising for HFSS foods has increased in other media outlets, such as the print media. | However, a government report published in October found that advertising for HFSS foods has increased in other media outlets, such as the print media. |
| Ofcom found that since 2005 the amount of HFSS advertising seen by children aged from four to 15 fell by an estimated 34%. | Ofcom found that since 2005 the amount of HFSS advertising seen by children aged from four to 15 fell by an estimated 34%. |
| For younger children, the estimated reduction was greater, at 39%; for older children, slightly less, at 28%. | For younger children, the estimated reduction was greater, at 39%; for older children, slightly less, at 28%. |
| Much of the HFSS advertising seen by children was broadcast between 1800 GMT and 2100 GMT, however the amount they saw in this period fell by an estimated 29%. | |
| There were also reductions in the amount of HFSS advertising seen by children aged four to 15 at all other times of the day. | There were also reductions in the amount of HFSS advertising seen by children aged four to 15 at all other times of the day. |
| Ofcom also found that children were seeing fewer food and drink adverts that used licensed characters, such as cartoon and film characters, a drop of 69%. | Ofcom also found that children were seeing fewer food and drink adverts that used licensed characters, such as cartoon and film characters, a drop of 69%. |
| They were also seeing fewer adverts with brand characters (down by 36%), and fewer that featured free gifts (down by 36%). | They were also seeing fewer adverts with brand characters (down by 36%), and fewer that featured free gifts (down by 36%). |
| Exposure to adverts making health claims was also down, by 18%. | Exposure to adverts making health claims was also down, by 18%. |
| However, the number of adverts featuring celebrities was up by 22%. | However, the number of adverts featuring celebrities was up by 22%. |
| Revenue | Revenue |
| The review also found that children's channels saw a decline in food and drink advertising overall - but the loss of revenue was offset by a growth in advertising revenue overall. | The review also found that children's channels saw a decline in food and drink advertising overall - but the loss of revenue was offset by a growth in advertising revenue overall. |
| The main commercial channels (ITV1, GMTV, Channel 4 and Five) saw an overall reduction in advertising revenues and a 6% decline in food and drink advertising revenue. | The main commercial channels (ITV1, GMTV, Channel 4 and Five) saw an overall reduction in advertising revenues and a 6% decline in food and drink advertising revenue. |
| Most other digital commercial channels increased their revenue from food and drink advertising. | Most other digital commercial channels increased their revenue from food and drink advertising. |
| Under the Ofcom measures, children's channels have been allowed to include a progressively declining amount of HFSS advertising in their schedules between April 2007 and December 2008. | Under the Ofcom measures, children's channels have been allowed to include a progressively declining amount of HFSS advertising in their schedules between April 2007 and December 2008. |
| From January 2009, children's channels will be required to remove all HFSS advertising from their schedules throughout the day. | From January 2009, children's channels will be required to remove all HFSS advertising from their schedules throughout the day. |