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ITV drops Boat Race for football | |
(41 minutes later) | |
The iconic Boat Race - where students from Oxford and Cambridge universities compete along the River Thames - will no longer be broadcast on ITV. | The iconic Boat Race - where students from Oxford and Cambridge universities compete along the River Thames - will no longer be broadcast on ITV. |
ITV said it had decided not to show the race after 2009 because it had "invested significantly in securing a fantastic football portfolio". | ITV said it had decided not to show the race after 2009 because it had "invested significantly in securing a fantastic football portfolio". |
A spokesman said coverage of the sporting event had been "well received by both critics and viewers". | A spokesman said coverage of the sporting event had been "well received by both critics and viewers". |
ITV secured the rights to the race from the BBC on a five-year deal in 2004. | ITV secured the rights to the race from the BBC on a five-year deal in 2004. |
The first race was held in 1829 and is one of the oldest events on the sporting calendar. | The first race was held in 1829 and is one of the oldest events on the sporting calendar. |
It is not clear whether the BBC will bid for the rights to broadcast the race in 2010. | |
A BBC spokesman said "we never discuss rights". | A BBC spokesman said "we never discuss rights". |
In March, Oxford won the 154th University Boat Race. | |
It was Oxford's third win in four years. Cambridge won last year's race, and still narrowly lead the total number of races held - by 79 to 74. | It was Oxford's third win in four years. Cambridge won last year's race, and still narrowly lead the total number of races held - by 79 to 74. |
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