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Holidays that close the generation gap | Holidays that close the generation gap |
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Whether people are holidaying at home or abroad, multi-generational holidays are on the rise. | Whether people are holidaying at home or abroad, multi-generational holidays are on the rise. |
Mike, his parents Stella and Robert, his kids James and Jessica and his partner Claire are all holidaying together in Matlock. | Mike, his parents Stella and Robert, his kids James and Jessica and his partner Claire are all holidaying together in Matlock. |
Mike jokes that "it helps they've got a credit card", but there's a grain of truth to that. | Mike jokes that "it helps they've got a credit card", but there's a grain of truth to that. |
Stella nods in agreement and says: "Grandma is always treating them. They know who to come to if they want anything!" | Stella nods in agreement and says: "Grandma is always treating them. They know who to come to if they want anything!" |
We asked some of the biggest names in the travel industry for both UK and foreign travel - and all of them said holidays with parents, grandparents and children are becoming more common. | We asked some of the biggest names in the travel industry for both UK and foreign travel - and all of them said holidays with parents, grandparents and children are becoming more common. |
Each of the companies work out their statistics differently, some from bookings, some from passenger surveys, but the picture they all paint is the same. | Each of the companies work out their statistics differently, some from bookings, some from passenger surveys, but the picture they all paint is the same. |
Have you taken a multi-generational holiday? Join our new Facebook group My Money to share your experiences. | |
Thomas Cook's holiday survey shows the number of families going away together, or considering it in the future, has risen from 57% in 2017 to 64% in 2019. | Thomas Cook's holiday survey shows the number of families going away together, or considering it in the future, has risen from 57% in 2017 to 64% in 2019. |
EasyJet's passenger survey suggests 73% have taken a multi-generational holiday. | EasyJet's passenger survey suggests 73% have taken a multi-generational holiday. |
Ryanair says that in the past five years, inter-generational bookings have risen by 52%. | Ryanair says that in the past five years, inter-generational bookings have risen by 52%. |
Tui's passenger survey in June 2019 suggests that 79% of young adults are choosing to holiday with their mum and dad. | Tui's passenger survey in June 2019 suggests that 79% of young adults are choosing to holiday with their mum and dad. |
Virgin carried out a survey of 1,000 parents and 1,000 grandparents in April 2019, which suggests seven out of 10 families have taken a multi-generational holiday. | Virgin carried out a survey of 1,000 parents and 1,000 grandparents in April 2019, which suggests seven out of 10 families have taken a multi-generational holiday. |
Virgin also says one in four grandparents admits they enjoyed the break far more than they would have done if they went solo. | Virgin also says one in four grandparents admits they enjoyed the break far more than they would have done if they went solo. |
The Awaze group, which owns Hoseasons and cottages.com, conducted a poll in which 85% of respondents said they would consider a UK break where children, parents and grandparents holiday together. | The Awaze group, which owns Hoseasons and cottages.com, conducted a poll in which 85% of respondents said they would consider a UK break where children, parents and grandparents holiday together. |
And Haven and Butlins owner Bourne Leisure says this spring, there was an increase of 9.4% in families holidaying together compared with last year. | And Haven and Butlins owner Bourne Leisure says this spring, there was an increase of 9.4% in families holidaying together compared with last year. |
A major attraction for most families is cost. Splitting the bill for accommodation and food makes sense, as holidays are likely to be the biggest outlay of the year. | A major attraction for most families is cost. Splitting the bill for accommodation and food makes sense, as holidays are likely to be the biggest outlay of the year. |
There's also the benefit of extra help with childcare. The chance for parents to have a night off or a lie-in might be worth any additional stress that going on holiday with extra family members might bring. | There's also the benefit of extra help with childcare. The chance for parents to have a night off or a lie-in might be worth any additional stress that going on holiday with extra family members might bring. |
But most of the families we've spoken to say it's simply nice to be all together in an unhurried environment, especially as families increasingly live in different towns and cities. | But most of the families we've spoken to say it's simply nice to be all together in an unhurried environment, especially as families increasingly live in different towns and cities. |
As a result of this growing trend to holiday as a big family group, holiday companies are playing catch-up to create accommodation and activities suitable for more people with a diverse age range. | As a result of this growing trend to holiday as a big family group, holiday companies are playing catch-up to create accommodation and activities suitable for more people with a diverse age range. |
Rebecca Harris from Awaze Travel Group says: "If you're a large family, you need extra space. So bedrooms with en-suite facilities, plenty of open-plan living for everybody to come together. | Rebecca Harris from Awaze Travel Group says: "If you're a large family, you need extra space. So bedrooms with en-suite facilities, plenty of open-plan living for everybody to come together. |
"They're holidaying together, they want to spend time together, and that's really important they can have that space together." | "They're holidaying together, they want to spend time together, and that's really important they can have that space together." |
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