This article is from the source 'bbc' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at https://www.bbc.co.uk/news/uk-england-birmingham-49131075
The article has changed 3 times. There is an RSS feed of changes available.
Version 0 | Version 1 |
---|---|
Birmingham Commonwealth Games logo unveiled | Birmingham Commonwealth Games logo unveiled |
(about 5 hours later) | |
Organisers have unveiled the logo for the 2022 Birmingham Commonwealth Games. | Organisers have unveiled the logo for the 2022 Birmingham Commonwealth Games. |
The blue and yellow "B" emblem is meant to link the venues of the sporting events to be held as part of the games. | The blue and yellow "B" emblem is meant to link the venues of the sporting events to be held as part of the games. |
The colour palette "represents Birmingham as the youngest city in Europe", designers said. | The colour palette "represents Birmingham as the youngest city in Europe", designers said. |
Locations referenced in the design are Stourbridge, Cannock, Sutton Coldfield, Walsall, Wolverhampton, West Bromwich, Birmingham, Solihull, Royal Leamington Spa and Coventry. | Locations referenced in the design are Stourbridge, Cannock, Sutton Coldfield, Walsall, Wolverhampton, West Bromwich, Birmingham, Solihull, Royal Leamington Spa and Coventry. |
The logo is "bold and dynamic just like the region itself", said Josie Stevens, chief marketing officer for Birmingham 2022, as organisers held a special event in Birmingham's Centenary Square to mark three years until the start of the games. | |
However, the design has already come under fire on social media where users have said its creators "forgot" to include the Lea Valley Velodrome in London which will host cycling events. | |
The logo was designed following "160 hours of in-depth consultation" with West Midlands communities over four months, in which more than 1,000 people took part, organisers said. | The logo was designed following "160 hours of in-depth consultation" with West Midlands communities over four months, in which more than 1,000 people took part, organisers said. |
It "visually connects communities from ten key locations across the region, many of which will be hosting sports during the Games," they added. | It "visually connects communities from ten key locations across the region, many of which will be hosting sports during the Games," they added. |
One Twitter user said the logo and video showed "basically the Birmingham metropolitan region". | One Twitter user said the logo and video showed "basically the Birmingham metropolitan region". |
Others noted it is missing the "Commonwealth bars that usually sit below the logo". | Others noted it is missing the "Commonwealth bars that usually sit below the logo". |
The Commonwealth Games Federation said the logo is part of "a new, updated look for the Commonwealth Games Federation". | The Commonwealth Games Federation said the logo is part of "a new, updated look for the Commonwealth Games Federation". |
There were positive reactions to the logo too, with one Twitter user saying it reminded them of the "edgy" London 2012 Summer Olympic Games branding. | There were positive reactions to the logo too, with one Twitter user saying it reminded them of the "edgy" London 2012 Summer Olympic Games branding. |
Some said there are "exciting times ahead" and that they "can't wait" for the games. | Some said there are "exciting times ahead" and that they "can't wait" for the games. |
The games are to run from 27 July until 7 August 2022. | |
The total cost of the 11-day sporting event is expected to be £778m, with £184m paid by Birmingham City Council and partners. | The total cost of the 11-day sporting event is expected to be £778m, with £184m paid by Birmingham City Council and partners. |
Follow BBC West Midlands on Facebook, on Twitter, and sign up for local news updates direct to your phone. | Follow BBC West Midlands on Facebook, on Twitter, and sign up for local news updates direct to your phone. |