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| Version 1 | Version 2 |
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| Plan for £12m stroke ad campaign | Plan for £12m stroke ad campaign |
| (30 minutes later) | |
| A £12m awareness campaign will be launched by the government in the new year to help people remember what the first symptoms of stroke are. | A £12m awareness campaign will be launched by the government in the new year to help people remember what the first symptoms of stroke are. |
| Posters and leaflets will be placed in GP surgeries, village halls and libraries, while adverts will be run in newspapers, on TV and on the radio. | Posters and leaflets will be placed in GP surgeries, village halls and libraries, while adverts will be run in newspapers, on TV and on the radio. |
| They will focus on how an attack affects the face, arms and speech. | They will focus on how an attack affects the face, arms and speech. |
| It is part of the government's three-year £100m stroke strategy in England which was published last year. | It is part of the government's three-year £100m stroke strategy in England which was published last year. |
| Ministers acted after criticisms that the standard of stroke care was lagging behind other European nations. | Ministers acted after criticisms that the standard of stroke care was lagging behind other European nations. |
| We want to build on this progress by helping the public to recognise the symptoms of stroke and dial 999 quickly Ann Keen, health minister | We want to build on this progress by helping the public to recognise the symptoms of stroke and dial 999 quickly Ann Keen, health minister |
| Strokes are the third biggest killer in the country, behind cancer and heart disease - responsible for 50,000 deaths a year. | Strokes are the third biggest killer in the country, behind cancer and heart disease - responsible for 50,000 deaths a year. |
| The strategy has made getting early access to scans and treatment a priority. | The strategy has made getting early access to scans and treatment a priority. |
| But it also promised it would do more to make the public aware of how to recognise that an attack has happened. | But it also promised it would do more to make the public aware of how to recognise that an attack has happened. |
| One of the problems is that people do not always realise they are having a stroke - which leads to a late diagnosis, increasing the chances of death and disability. | |
| The awareness campaign, which will be launched in February, will focus on what in the health service is known as Fast - facial weakness, arm weakness, speech problems, and "time to call 999". | The awareness campaign, which will be launched in February, will focus on what in the health service is known as Fast - facial weakness, arm weakness, speech problems, and "time to call 999". |
| Internet programme | Internet programme |
| As well as the poster campaign and the media advertising, an internet programme using film clips about stroke that can be forwarded on to people is also expected to be developed. | As well as the poster campaign and the media advertising, an internet programme using film clips about stroke that can be forwarded on to people is also expected to be developed. |
| Health minister Ann Keen said she wanted the campaign to build on the progress made so far, pointing out that access to scans has been improved, while health and social care teams are now working in integrated networks. | Health minister Ann Keen said she wanted the campaign to build on the progress made so far, pointing out that access to scans has been improved, while health and social care teams are now working in integrated networks. |
| "We want to build on this progress by helping the public to recognise the symptoms of stroke and dial 999 quickly," she says. | "We want to build on this progress by helping the public to recognise the symptoms of stroke and dial 999 quickly," she says. |
| Joe Barrick, chief executive of the Stroke Association, said the awareness campaign was "vital". | Joe Barrick, chief executive of the Stroke Association, said the awareness campaign was "vital". |
| Speaking about Fast, he said: "We know that it's the best way for people to remember how to recognise the signs of stroke." | Speaking about Fast, he said: "We know that it's the best way for people to remember how to recognise the signs of stroke." |