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iPhone designer Jony Ive to leave Apple iPhone designer Jony Ive to leave Apple
(32 minutes later)
Sir Jony Ive, the Briton who over two decades helped turn Apple into the world's most valuable company, is leaving to set up his own venture.Sir Jony Ive, the Briton who over two decades helped turn Apple into the world's most valuable company, is leaving to set up his own venture.
Mr Ive, designer of the Mac, iPod and iPhone, leaves later this year to start a creative business called LoveFrom, with Apple as its first client.Mr Ive, designer of the Mac, iPod and iPhone, leaves later this year to start a creative business called LoveFrom, with Apple as its first client.
"This just seems like a natural and gentle time to make this change," he said."This just seems like a natural and gentle time to make this change," he said.
Apple boss Tim Cook said his "role in Apple's revival cannot be overstated".Apple boss Tim Cook said his "role in Apple's revival cannot be overstated".
But the departure comes at a time of wider change at the tech giant. Retail chief Angela Ahrendts left in April and investors have been worried about falling iPhone sales.But the departure comes at a time of wider change at the tech giant. Retail chief Angela Ahrendts left in April and investors have been worried about falling iPhone sales.
A replacement for Mr Ive has not been chosen. Mr Ive said in a statement: "After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer."
He said in a statement: "After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer." Little is known about LoveFrom, but it will be based in California and there are reports one area of focus will be wearable technology. News of his departure broke in an exclusive interview in the Financial Times.
Little is known about LoveFrom, but it will be based in California. News of his departure broke in an exclusive interview in the Financial Times.
In the article Mr Ive said Marc Newson, a friend and collaborator at Apple, would also join the new firm. There would also be "a collection of creatives" spanning several different disciplines beyond design, he said.In the article Mr Ive said Marc Newson, a friend and collaborator at Apple, would also join the new firm. There would also be "a collection of creatives" spanning several different disciplines beyond design, he said.
He became head of Apple's design studio in 1996, when the company was in poor financial health and cutting jobs. The turnaround began with Mr Ive's iMac in 1998, followed by the iPod in 2001, iPhone and 2007, and Apple Watch in 2015. He was knighted by the Queen in 2012.He became head of Apple's design studio in 1996, when the company was in poor financial health and cutting jobs. The turnaround began with Mr Ive's iMac in 1998, followed by the iPod in 2001, iPhone and 2007, and Apple Watch in 2015. He was knighted by the Queen in 2012.
Apple's founder, the late Steve Jobs, once said of Mr Ive: "If I had a spiritual partner at Apple, it's Jony."Apple's founder, the late Steve Jobs, once said of Mr Ive: "If I had a spiritual partner at Apple, it's Jony."
Since 2012, he has overseen design for both hardware and software at Apple, roles that had previously been separate. Ben Bajarin, analyst with Creative Strategies, said: "It's the most significant departure of somebody who was a core part of the growth story" under Mr Jobs.
Apple said on Thursday that the roles would again be split, with design team leaders Evans Hankey taking over as vice president of industrial design and Alan Dye becoming vice president of human interface design. Mr Ive will not have an immediate successor. Since 2012, he has overseen design for both hardware and software at Apple, roles that had previously been separate.
Apple said on Thursday the roles would again be split, with design team leaders Evans Hankey taking over as vice president of industrial design and Alan Dye becoming vice president of human interface design.
Steve Jobs and Jony Ive, the Lennon and McCartney of Apple - it's impossible to see the company becoming what it is today without the most creative partnership in recent business history.Steve Jobs and Jony Ive, the Lennon and McCartney of Apple - it's impossible to see the company becoming what it is today without the most creative partnership in recent business history.
Ive was a relatively junior figure when Jobs returned from exile to revive Apple. He picked out the British designer as a kindred spirit who shared his obsession with the idea that the look and feel of a product was as important as the technology inside it.Ive was a relatively junior figure when Jobs returned from exile to revive Apple. He picked out the British designer as a kindred spirit who shared his obsession with the idea that the look and feel of a product was as important as the technology inside it.
Their first hit was the iMac, breaking away from the beige boxes that dominated the PC market to show that computers could be beautiful design objects.Their first hit was the iMac, breaking away from the beige boxes that dominated the PC market to show that computers could be beautiful design objects.
The iPod, the iPhone and the iPad followed, each setting new standards in product design which rivals rushed to imitate.The iPod, the iPhone and the iPad followed, each setting new standards in product design which rivals rushed to imitate.
After the death of Steve Jobs, there was speculation that Jony Ive might one day move into the chief executive's office. That always seemed unlikely- instead he remained the firm's design guru, the often parodied voice of those iconic Apple product videos while Tim Cook drove the mighty profit machine ever onwards.After the death of Steve Jobs, there was speculation that Jony Ive might one day move into the chief executive's office. That always seemed unlikely- instead he remained the firm's design guru, the often parodied voice of those iconic Apple product videos while Tim Cook drove the mighty profit machine ever onwards.
In recent years, it has been harder to detect the Ive magic - while the Airpods look set to become another classic, the $999 stand for a Mac Pro monitor stand seemed to symbolise a company taking its fans for granted.In recent years, it has been harder to detect the Ive magic - while the Airpods look set to become another classic, the $999 stand for a Mac Pro monitor stand seemed to symbolise a company taking its fans for granted.
But the man who started his career by designing toilets and toothbrushes and ended up giving us the most profitable product in history, the iPhone, is assured of his place in history.But the man who started his career by designing toilets and toothbrushes and ended up giving us the most profitable product in history, the iPhone, is assured of his place in history.