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Nike raises eyebrows with model's unshaven armpit | Nike raises eyebrows with model's unshaven armpit |
(about 20 hours later) | |
One of Nike's social media posts has attracted attention not for the sportswear on display - but for the model's body hair. | One of Nike's social media posts has attracted attention not for the sportswear on display - but for the model's body hair. |
The latest picture on its Nike Women Instagram page shows model and singer Annahstasia Enuke posing with her arm behind her head, revealing a small amount of underarm hair. | The latest picture on its Nike Women Instagram page shows model and singer Annahstasia Enuke posing with her arm behind her head, revealing a small amount of underarm hair. |
Nike captioned the post 'Big Mood', but the comments reveal that some people were left in a bad mood after seeing the post. | Nike captioned the post 'Big Mood', but the comments reveal that some people were left in a bad mood after seeing the post. |
''That's disgusting. Like please don't get me wrong I'm delighted that this woman is brave enough to go around like that..... but that's horrible. It's not cute,'' read one Instagram comment. | ''That's disgusting. Like please don't get me wrong I'm delighted that this woman is brave enough to go around like that..... but that's horrible. It's not cute,'' read one Instagram comment. |
Another posted: ''Why? Need to shave that armpit..eeew.'' | Another posted: ''Why? Need to shave that armpit..eeew.'' |
''Women who are empowering armpit hair, good luck finding a man accepting you with it,'' posted another Instagram user. | ''Women who are empowering armpit hair, good luck finding a man accepting you with it,'' posted another Instagram user. |
The comments provoked a furious counter response. | The comments provoked a furious counter response. |
'It's about time we stop pretending women are born hairless and smooth and remain that way.'' | 'It's about time we stop pretending women are born hairless and smooth and remain that way.'' |
''Why is it acceptable for men to have body hair but not women? Stay strong girls! Love yourself just the way you are,'' commented another Instagram user. | ''Why is it acceptable for men to have body hair but not women? Stay strong girls! Love yourself just the way you are,'' commented another Instagram user. |
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Some pointed out that Nike were well aware the post would attract attention. | Some pointed out that Nike were well aware the post would attract attention. |
Last year the brand's Just Do It campaign starring NFL player Colin Kaepernick attracted controversy amid the "take the knee" movement. | Last year the brand's Just Do It campaign starring NFL player Colin Kaepernick attracted controversy amid the "take the knee" movement. |
But the company's chief executive admitted the campaign had sparked "record" engagement and was driving sales. | But the company's chief executive admitted the campaign had sparked "record" engagement and was driving sales. |
''Whoever is the creative and marketing team at Nike you just out did yourself,'' posted one Instagram user. | ''Whoever is the creative and marketing team at Nike you just out did yourself,'' posted one Instagram user. |
Annahstasia herself does not seem to be fazed by the comments. | Annahstasia herself does not seem to be fazed by the comments. |
On Thursday she posted an image of a newspaper article about the photo to her Instagram story and remarked, ''wow, still cackling". | On Thursday she posted an image of a newspaper article about the photo to her Instagram story and remarked, ''wow, still cackling". |
But discussions about what it is to be a woman continues to provoke debate, as more and more big companies attempt to challenge gender norms. | But discussions about what it is to be a woman continues to provoke debate, as more and more big companies attempt to challenge gender norms. |
Last year an Instagram post showing a model's hairy lip in an advert for Mac lipstick prompted a similar discussion. | Last year an Instagram post showing a model's hairy lip in an advert for Mac lipstick prompted a similar discussion. |
''Those hairs on her upper lip, demand to be plucked,'' commented one Instagram user. | ''Those hairs on her upper lip, demand to be plucked,'' commented one Instagram user. |
US brand Billie razors won online support last year for an advert it claimed was the first to feature hairy women for 100 years. | US brand Billie razors won online support last year for an advert it claimed was the first to feature hairy women for 100 years. |
On social media, many women applauded its close-ups of hairy female toes, armpits, monobrows and stomachs. | On social media, many women applauded its close-ups of hairy female toes, armpits, monobrows and stomachs. |
More recently a month long campaign took place to encourage woman all over the world to grow their armpit hair. | More recently a month long campaign took place to encourage woman all over the world to grow their armpit hair. |
'Januhairy' founder Laura Jackson, 21, said she came up with the idea after growing out her own hair for a performance. | 'Januhairy' founder Laura Jackson, 21, said she came up with the idea after growing out her own hair for a performance. |
"Though I felt liberated and more confident in myself, some people around me didn't understand or agree with why I didn't shave," she said. | "Though I felt liberated and more confident in myself, some people around me didn't understand or agree with why I didn't shave," she said. |