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| Many parents 'in obesity denial' | Many parents 'in obesity denial' |
| (30 minutes later) | |
| Just one in nine parents of obese or overweight children believe their child has a weight problem, a poll suggests. | |
| Commenting on the government survey of nearly 1,200 parents, Health Secretary Alan Johnson said it showed many parents were in denial. | Commenting on the government survey of nearly 1,200 parents, Health Secretary Alan Johnson said it showed many parents were in denial. |
| The findings were revealed as he unveiled the next steps being taken in the government's public health drive. | The findings were revealed as he unveiled the next steps being taken in the government's public health drive. |
| It comes after the government announced the nine areas that are to share a £30m pot to become "healthy towns". | It comes after the government announced the nine areas that are to share a £30m pot to become "healthy towns". |
| The measures being announced this week will be introduced in the new year and have been developed following the government's obesity strategy, which was published in January. | The measures being announced this week will be introduced in the new year and have been developed following the government's obesity strategy, which was published in January. |
| Some of the biggest names in the food industry, including Tesco, have signed up to the Change4Life campaign. | Some of the biggest names in the food industry, including Tesco, have signed up to the Change4Life campaign. |
| Businesses must be part of the solution to tackling obesity in the UK Baroness Peta Buscombe, of the Advertising Association | Businesses must be part of the solution to tackling obesity in the UK Baroness Peta Buscombe, of the Advertising Association |
| They have been designed to encourage a "lifestyle revolution" by getting people to exercise more, eat better and live more healthily. | They have been designed to encourage a "lifestyle revolution" by getting people to exercise more, eat better and live more healthily. |
| Nearly a quarter of adults and a fifth of children are obese, according to latest figures. | Nearly a quarter of adults and a fifth of children are obese, according to latest figures. |
| But the Department of Health survey of nearly 1,200 parents found only 11.5% recognised weight as an issue when their children were overweight or obese. | But the Department of Health survey of nearly 1,200 parents found only 11.5% recognised weight as an issue when their children were overweight or obese. |
| Parents were also found to underestimate how much unhealthy food they bought and used snacks as rewards, to appease conflict or relieve boredom. | Parents were also found to underestimate how much unhealthy food they bought and used snacks as rewards, to appease conflict or relieve boredom. |
| Health Secretary Alan Johnson said: "The message that we received from parents was clear - we recognise that obesity is a big problem, but it's not our problem." | Health Secretary Alan Johnson said: "The message that we received from parents was clear - we recognise that obesity is a big problem, but it's not our problem." |
| He said the solution was not "finger-wagging or lecturing" but being supportive and helpful and that was why supermarket chains and manufacturers were being brought on board. | He said the solution was not "finger-wagging or lecturing" but being supportive and helpful and that was why supermarket chains and manufacturers were being brought on board. |
| Tesco and Asda have signed up to offer promotions on healthy food, which could include cut-price fruit and vegetables. | Tesco and Asda have signed up to offer promotions on healthy food, which could include cut-price fruit and vegetables. |
| 'Real change' | 'Real change' |
| And Kellogg's will be investing £100,000 in breakfast clubs and £240,000 in swimming programmes. | And Kellogg's will be investing £100,000 in breakfast clubs and £240,000 in swimming programmes. |
| Meanwhile, the Advertising Association is promising that its members will provide £200m of free promotional activity over the next four years. | Meanwhile, the Advertising Association is promising that its members will provide £200m of free promotional activity over the next four years. |
| This will be kick-started by an advertising campaign featured on ITV early next year encouraging people to adopt healthy lifestyles. | This will be kick-started by an advertising campaign featured on ITV early next year encouraging people to adopt healthy lifestyles. |
| Advertising Association chief executive Baroness Peta Buscombe said: "Businesses must be part of the solution to tackling obesity in the UK. | Advertising Association chief executive Baroness Peta Buscombe said: "Businesses must be part of the solution to tackling obesity in the UK. |
| "By harnessing the immense talents in this country in advertising, marketing and media, we believe we can make a real difference and bring about real change." | "By harnessing the immense talents in this country in advertising, marketing and media, we believe we can make a real difference and bring about real change." |