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| Version 2 | Version 3 |
|---|---|
| Instagram Update Brings Horizontal Scrolling to Horrified Users | Instagram Update Brings Horizontal Scrolling to Horrified Users |
| (about 1 hour later) | |
| Instagram briefly changed how users moved through their feeds Thursday morning, forcing them to swipe left or tap through horizontally rather than scroll vertically. | Instagram briefly changed how users moved through their feeds Thursday morning, forcing them to swipe left or tap through horizontally rather than scroll vertically. |
| People were traumatized. | |
| The update, which was quickly reversed, appeared to affect iPhone users but not those with Androids or those using the app on desktop. | The update, which was quickly reversed, appeared to affect iPhone users but not those with Androids or those using the app on desktop. |
| In a series of tweets, Adam Mosseri, the head of Instagram, explained that the new feature was a “test” that was released widely by mistake. | In a series of tweets, Adam Mosseri, the head of Instagram, explained that the new feature was a “test” that was released widely by mistake. |
| “Just a test that went to a few orders of magnitude more people than intended... sorry about that,” he wrote in one tweet. | “Just a test that went to a few orders of magnitude more people than intended... sorry about that,” he wrote in one tweet. |
| The company affirmed Mr. Mosseri’s explanation and apologized. | The company affirmed Mr. Mosseri’s explanation and apologized. |
| “Due to a bug, some users saw a change to the way their feed appears today,” Instagram said. “We quickly fixed the issue and feed is back to normal. We apologize for any confusion.” | “Due to a bug, some users saw a change to the way their feed appears today,” Instagram said. “We quickly fixed the issue and feed is back to normal. We apologize for any confusion.” |
| Facebook acquired Instagram for $1 billion in 2012. At the time, the photo-sharing service had about 40 million users. This summer, it passed one billion. | Facebook acquired Instagram for $1 billion in 2012. At the time, the photo-sharing service had about 40 million users. This summer, it passed one billion. |
| Under Facebook, Instagram, a prized possession for the social media giant, has made a number of changes, introducing videos in 2013 and Stories, an ephemeral way to share disappearing photos and videos, in 2016. | Under Facebook, Instagram, a prized possession for the social media giant, has made a number of changes, introducing videos in 2013 and Stories, an ephemeral way to share disappearing photos and videos, in 2016. |
| Stories can be advanced by tapping or swiping, a user experience similar to the change briefly put in place on Thursday. Tapping through Stories forces users to also tap through advertisements. | Stories can be advanced by tapping or swiping, a user experience similar to the change briefly put in place on Thursday. Tapping through Stories forces users to also tap through advertisements. |
| When ads appear in feeds, though, Instagram users can simply scroll past them. But the update forced users to tap or swipe past each photo in gallery-style ad posts in order to move on. | When ads appear in feeds, though, Instagram users can simply scroll past them. But the update forced users to tap or swipe past each photo in gallery-style ad posts in order to move on. |
| In 2013, Michael Kors became the first brand to run an ad on Instagram. As of June, Instagram was on track to generate about $5.5 billion in ad revenue in the United States this year, according to eMarketer. | In 2013, Michael Kors became the first brand to run an ad on Instagram. As of June, Instagram was on track to generate about $5.5 billion in ad revenue in the United States this year, according to eMarketer. |