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| BBC in bid to win back teen viewers with 'rite of passage' box sets | BBC in bid to win back teen viewers with 'rite of passage' box sets |
| (4 months later) | |
| The BBC is stepping up its rivalry with Netflix and YouTube to win back teenage audiences by making box sets of bingeable “rite of passage” shows covering subjects such as sex education, cars and alcohol for a new teen section of BBC iPlayer. | The BBC is stepping up its rivalry with Netflix and YouTube to win back teenage audiences by making box sets of bingeable “rite of passage” shows covering subjects such as sex education, cars and alcohol for a new teen section of BBC iPlayer. |
| The new programmes – two of which will be presented by YouTube vloggers – will be available on a new section on BBC iPlayer and – unlike other shows on the platform, which can only be accessed for up to 30 days – will remain there for up to five years. | The new programmes – two of which will be presented by YouTube vloggers – will be available on a new section on BBC iPlayer and – unlike other shows on the platform, which can only be accessed for up to 30 days – will remain there for up to five years. |
| With the corporation recently revealing that more younger viewers are watching Netflix than all of its TV services, BBC Children’s head of content, Cheryl Taylor, said the proliferation of new platforms highlighted the gap in the choice of programmes available for those too old for children’s channels CBeebies and CBBC and too young for BBC3, which is aimed at 16- to 34-year-olds. | With the corporation recently revealing that more younger viewers are watching Netflix than all of its TV services, BBC Children’s head of content, Cheryl Taylor, said the proliferation of new platforms highlighted the gap in the choice of programmes available for those too old for children’s channels CBeebies and CBBC and too young for BBC3, which is aimed at 16- to 34-year-olds. |
| “You don’t see ordinary teens that much on the BBC or shows about those kind of coming-of-age, sensitive subjects, which are key at a really important time in children’s lives … it’s important we remain relevant to all children,” said Taylor. | “You don’t see ordinary teens that much on the BBC or shows about those kind of coming-of-age, sensitive subjects, which are key at a really important time in children’s lives … it’s important we remain relevant to all children,” said Taylor. |
| The BBC has traditionally been deterred from airing more grown-up programmes on CBBC – which is for 6- to 12-year-olds – and on iPlayer because, Taylor said, “we don’t want to upset children and show them inappropriate content”. | The BBC has traditionally been deterred from airing more grown-up programmes on CBBC – which is for 6- to 12-year-olds – and on iPlayer because, Taylor said, “we don’t want to upset children and show them inappropriate content”. |
| Only children over the minimum age of 13 who sign in to iPlayer will be able to access the new shows, which will be available in the autumn. They include I’m Not Driving That, a car show fronted by Alastair Aiken – better known as gaming vlogger Ali-A – and Mimi Tells it Straight: Everything You Need to Know About Sex, hosted by fellow YouTuber Mimi Missfit. | Only children over the minimum age of 13 who sign in to iPlayer will be able to access the new shows, which will be available in the autumn. They include I’m Not Driving That, a car show fronted by Alastair Aiken – better known as gaming vlogger Ali-A – and Mimi Tells it Straight: Everything You Need to Know About Sex, hosted by fellow YouTuber Mimi Missfit. |
| Other highlights range from summer-camp drama The A List, to Teen Taxi – a sort of Gogglebox meets Car Share real-life series that “will shine a humorous and engaging light on the conversations had between teenagers and their parents as they travel in their family cars”. | Other highlights range from summer-camp drama The A List, to Teen Taxi – a sort of Gogglebox meets Car Share real-life series that “will shine a humorous and engaging light on the conversations had between teenagers and their parents as they travel in their family cars”. |
| Also on offer is a “junior Panorama”-style documentary series covering subjects such as teenagers emerging from foster care, boys becoming men, and life in eco-communities. CBBC doctors Chris and Xand van Tulleken will front special programmes on mental health and alcohol. | Also on offer is a “junior Panorama”-style documentary series covering subjects such as teenagers emerging from foster care, boys becoming men, and life in eco-communities. CBBC doctors Chris and Xand van Tulleken will front special programmes on mental health and alcohol. |
| Taylor said the YouTubers were chosen because they were already role models who influence children, but both she and BBC Children’s head of discovery, Stuart Rowson, said they hoped the BBC would grow its own influencers of the future. | Taylor said the YouTubers were chosen because they were already role models who influence children, but both she and BBC Children’s head of discovery, Stuart Rowson, said they hoped the BBC would grow its own influencers of the future. |
| It is vital for the BBC’s future to bridge the gap for teenagers to stop them deserting the corporation as they are the licence fee payers of the future. | It is vital for the BBC’s future to bridge the gap for teenagers to stop them deserting the corporation as they are the licence fee payers of the future. |
| Tony Hall, the director general, recently said that with the rise in power of US tech giants such as Facebook, Amazon and Netflix, the BBC had “a fight on our hands … a fight for the future of not just the BBC, but public service broadcasting in Britain”. | Tony Hall, the director general, recently said that with the rise in power of US tech giants such as Facebook, Amazon and Netflix, the BBC had “a fight on our hands … a fight for the future of not just the BBC, but public service broadcasting in Britain”. |
| Hall said the corporation risked being overtaken by competitors after finding that 16- to 24-year-olds spent more time with Netflix in a week than with all of BBC TV including the BBC iPlayer. | Hall said the corporation risked being overtaken by competitors after finding that 16- to 24-year-olds spent more time with Netflix in a week than with all of BBC TV including the BBC iPlayer. |
| Rowson said: “We need to react to the way young audiences are consuming content. This will give them bespoke content they can access on iPlayer, which has traditionally been a catchup service but is now working to become a video-on-demand service that we hope teenagers will go to as their default destination.” | Rowson said: “We need to react to the way young audiences are consuming content. This will give them bespoke content they can access on iPlayer, which has traditionally been a catchup service but is now working to become a video-on-demand service that we hope teenagers will go to as their default destination.” |
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