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'30-second Nativity' competition | '30-second Nativity' competition |
(about 3 hours later) | |
A competition to tell the Christmas story in 30 seconds or less has been launched by a Christian group. | A competition to tell the Christmas story in 30 seconds or less has been launched by a Christian group. |
It will run alongside a Churches Advertising Network (CAN) radio campaign retelling the Christmas story. | It will run alongside a Churches Advertising Network (CAN) radio campaign retelling the Christmas story. |
Churches, youth groups and individuals can submit entries in the style of either radio adverts or YouTube videos. | Churches, youth groups and individuals can submit entries in the style of either radio adverts or YouTube videos. |
CAN said the impetus for the campaign came from a poll last year suggesting only 12% of adults knew the details of the biblical Christmas story. | |
New generation | New generation |
Francis Goodwin, chairman of the network, said: "We hope youngsters will write, text, record, video, paint the Christmas story in under 30 seconds. | Francis Goodwin, chairman of the network, said: "We hope youngsters will write, text, record, video, paint the Christmas story in under 30 seconds. |
"This campaign and the competition will be a catalyst for churches to get involved all over the country. | "This campaign and the competition will be a catalyst for churches to get involved all over the country. |
"We hope they will use this to reach out to a new generation that often isn't being brought up with the message of hope embodied in the news of Jesus' birth at the heart of the Christmas story." | "We hope they will use this to reach out to a new generation that often isn't being brought up with the message of hope embodied in the news of Jesus' birth at the heart of the Christmas story." |
He said pressures to secularise Christmas showed that they could not be complacent about promoting the Christmas story. | He said pressures to secularise Christmas showed that they could not be complacent about promoting the Christmas story. |
The network is offering a prize of £500 for the best entry. | The network is offering a prize of £500 for the best entry. |
The campaign features two adverts presenting the Christmas story in the style of horseracing and football commentaries, ending with the line: "Why not be part of the action at church this Christmas?" | The campaign features two adverts presenting the Christmas story in the style of horseracing and football commentaries, ending with the line: "Why not be part of the action at church this Christmas?" |
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