This article is from the source 'bbc' and was first published or seen on . It will not be checked again for changes.
You can find the current article at its original source at http://news.bbc.co.uk/go/rss/-/1/hi/magazine/7641493.stm
The article has changed 5 times. There is an RSS feed of changes available.
| Version 1 | Version 2 |
|---|---|
| Who'll get custody of Bradford and Bingley's bowler hat? | Who'll get custody of Bradford and Bingley's bowler hat? |
| (8 minutes later) | |
| WHO, WHAT, WHY? The Magazine answers... The bank's latest bowler hat wearer | WHO, WHAT, WHY? The Magazine answers... The bank's latest bowler hat wearer |
| Bradford and Bingley's bowler hat is one of the most instantly recognised logos in the financial sector. What will happen to it now the bank is being broken up? | Bradford and Bingley's bowler hat is one of the most instantly recognised logos in the financial sector. What will happen to it now the bank is being broken up? |
| Not only has Bradford and Bingley laid claim to the bowler hat - headgear of choice of quintessential City gent, silent comedy stars and vaudeville starlets - it also owns the trademark on 100 variations on this theme. | Not only has Bradford and Bingley laid claim to the bowler hat - headgear of choice of quintessential City gent, silent comedy stars and vaudeville starlets - it also owns the trademark on 100 variations on this theme. |
| It has registered the gesture of raising and lowering bowler hats (trademark number UK2130164), stacked silhouettes of rainbow-coloured bowler hats (UK2184803), and the image of the hats blowing away in the wind (UK2168259). | It has registered the gesture of raising and lowering bowler hats (trademark number UK2130164), stacked silhouettes of rainbow-coloured bowler hats (UK2184803), and the image of the hats blowing away in the wind (UK2168259). |
| Now Spanish bank Santander has taken over its savings accounts and branches, and the government has temporary control of its mortgages and loans, which side will own these trademarks? THE ANSWER 100 bowler hat trademarks part of B&B's assetsWill be included in any saleUp to new owner to decide if the bowler hat symbol will endure | Now Spanish bank Santander has taken over its savings accounts and branches, and the government has temporary control of its mortgages and loans, which side will own these trademarks? THE ANSWER 100 bowler hat trademarks part of B&B's assetsWill be included in any saleUp to new owner to decide if the bowler hat symbol will endure |
| Not surprisingly, it's hardly the first item on the agenda for those involved in carving up the bank. Maggie Ramage, Bradford and Bingley's trademark attorney, says as yet she has "no idea. That will be up to the new owners." | Not surprisingly, it's hardly the first item on the agenda for those involved in carving up the bank. Maggie Ramage, Bradford and Bingley's trademark attorney, says as yet she has "no idea. That will be up to the new owners." |
| "The bowler hat is used for general products, mortgages and investments, so it covers both sides of the business," says Ms Ramage, of Alexander Ramage Associates. | "The bowler hat is used for general products, mortgages and investments, so it covers both sides of the business," says Ms Ramage, of Alexander Ramage Associates. |
| What it's now worth is not clear. "It's almost impossible to put a value on it because it's tied up so implicitly with the assets of the business. At some point an accountant will have to sit down and say what's it's worth." | What it's now worth is not clear. "It's almost impossible to put a value on it because it's tied up so implicitly with the assets of the business. At some point an accountant will have to sit down and say what's it's worth." |
| But she expects a decision soon - a trademark is an asset of a business and is treated exactly like any other asset, such as a property portfolio. | But she expects a decision soon - a trademark is an asset of a business and is treated exactly like any other asset, such as a property portfolio. |
| While the perceived value of its branding will have taken a hit from the bank's troubles, it can recover, says Steve James, a partner at patent attorneys RGC Jenkins and Co. | While the perceived value of its branding will have taken a hit from the bank's troubles, it can recover, says Steve James, a partner at patent attorneys RGC Jenkins and Co. |
| "It would be a big decision to get rid of a symbol that's been around forever - and everyone knows the bowler hat." | "It would be a big decision to get rid of a symbol that's been around forever - and everyone knows the bowler hat." |
| Any business being split up must come to a custody agreement over names and logos, much like a divorcing couple negotiating childcare and property, he says. Not just for the stiff of upper lip | Any business being split up must come to a custody agreement over names and logos, much like a divorcing couple negotiating childcare and property, he says. Not just for the stiff of upper lip |
| But in many cases, who owns a trademark is forgotten about until one side tries to resurrect it and the other takes exception to this. | But in many cases, who owns a trademark is forgotten about until one side tries to resurrect it and the other takes exception to this. |
| "One part of the business may agree to use it and the other will come up with something else. Another alternative is that it is assigned to one side, which then licences it to the other." | "One part of the business may agree to use it and the other will come up with something else. Another alternative is that it is assigned to one side, which then licences it to the other." |
| The bowler hat is a treasured possession of Bradford and Bingley. Not only has it forked out to register the many and varied permutations on its trademark over the years, in 1995 it paid a reported £2,000 for Stan Laurel's bowler. | The bowler hat is a treasured possession of Bradford and Bingley. Not only has it forked out to register the many and varied permutations on its trademark over the years, in 1995 it paid a reported £2,000 for Stan Laurel's bowler. |
| The same year, it forced Virgin to ditch a national ad campaign which it claimed poked fun at Mr Bradford and Mr Bingley, the dapper double act who fronted its TV ads for years. WHO, WHAT, WHY? A regular feature in the BBC News Magazine - aiming to answer some of the questions behind the headlines | The same year, it forced Virgin to ditch a national ad campaign which it claimed poked fun at Mr Bradford and Mr Bingley, the dapper double act who fronted its TV ads for years. WHO, WHAT, WHY? A regular feature in the BBC News Magazine - aiming to answer some of the questions behind the headlines |
| The duo were put out to pasture in 1999, but the bowler hat has remained a fixture on their younger, female replacements. | |
| Trademarks exist because companies want to protect their own identity and stop rivals pretending to be them. To protect a symbol, phrase or gesture, a company must show that what they want to trademark is not too generic, and that the public recognise it as theirs. | Trademarks exist because companies want to protect their own identity and stop rivals pretending to be them. To protect a symbol, phrase or gesture, a company must show that what they want to trademark is not too generic, and that the public recognise it as theirs. |
| While bowler hats in general are not protected as Bradford and Bingley's own, their use to promote financial services are - hence Virgin dropping its ad campaign depicting Mr Bradford and Mr Bingley knocked off their feet, their trademark bowlers tumbling in the wind. | |
| More than a decade on, it is an all too apt image for the turmoil engulfing the financial sector. | More than a decade on, it is an all too apt image for the turmoil engulfing the financial sector. |