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| Version 1 | Version 2 |
|---|---|
| Brand bonfire for 'label addict' | Brand bonfire for 'label addict' |
| (about 10 hours later) | |
| A journalist and music promoter has set fire to his branded goods in a bid to generate a "more responsible attitude" among consumers. | |
| Neil Boorman will subsequently be attempting to live the rest of his life without any kind of brand consumption. | Neil Boorman will subsequently be attempting to live the rest of his life without any kind of brand consumption. |
| He is also planning to cover his experiences in a book which is due to be published in 2007. | He is also planning to cover his experiences in a book which is due to be published in 2007. |
| Boorman, a self-confessed label addict, burned his possessions in Finsbury Square, London. | |
| He told BBC News: "There's hundreds of pieces of clothing. | |
| "There's my TV, there's my DVD player. I've got loads of cleaning stuff. | |
| "As much as I would like to thrown my old TV on the fire I'm going to do something less satisfying by putting a sledgehammer through it." | "As much as I would like to thrown my old TV on the fire I'm going to do something less satisfying by putting a sledgehammer through it." |
| He has previously written an article for the BBC News website in which he explained his motivations for destroying most of his personal belongings. | He has previously written an article for the BBC News website in which he explained his motivations for destroying most of his personal belongings. |
| He admitted to being addicted to owning brands, and wrote that: "For as long as I can remember, they have occupied my thoughts during the waking day. | He admitted to being addicted to owning brands, and wrote that: "For as long as I can remember, they have occupied my thoughts during the waking day. |
| "To find real happiness, to find the real me, I must get rid of it all and start again, a brand-free life, if that is indeed possible." | "To find real happiness, to find the real me, I must get rid of it all and start again, a brand-free life, if that is indeed possible." |