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Cambridge Analytica: Facebook row firm boss suspended | |
(35 minutes later) | |
Cambridge Analytica, the firm involved in a row over its use of Facebook data, has suspended its boss Alexander Nix. | |
The chief executive's comments, secretly recorded by Channel 4 News, "do not represent the values or operations of the firm," the firm said. | |
In news reports shown on Monday, Mr Nix suggested tactics his company could use to discredit politicians online. | |
However, Cambridge Analytica said the report had "grossly misrepresented" the conversations caught on camera. | |
Further filming by Channel 4 News, broadcast on Tuesday, showed Mr Nix claiming his firm had run the US election campaign for Donald Trump in 2016. | |
He said that the work the company did, including research, analytics and targeted campaigning, allowed Mr Trump to win with a narrow margin of "40,000 votes" in three states. | |
A statement from Cambridge Analytica's board of directors said Mr Nix had been suspended with "immediate effect, pending a full, independent investigation". | |
It added: "In the view of the Board, Mr Nix's recent comments secretly recorded by Channel 4 and other allegations do not represent the values or operations of the firm and his suspension reflects the seriousness with which we view this violation." |