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Jolie posters 'glamorised guns' | Jolie posters 'glamorised guns' |
(about 8 hours later) | |
Two posters for an Angelina Jolie film have been criticised by advertising watchdogs for making guns attractive. | Two posters for an Angelina Jolie film have been criticised by advertising watchdogs for making guns attractive. |
The Advertising Standards Authority (ASA) ruled the Wanted posters were not suitable to be seen by children. | |
It added that the use of a glamorous actress, gun images and aspirational text "could glamorise violence". | It added that the use of a glamorous actress, gun images and aspirational text "could glamorise violence". |
But seven people who complained the posters were inappropriate at a time of concern about gun crime did not have that particular view upheld by the ASA. | But seven people who complained the posters were inappropriate at a time of concern about gun crime did not have that particular view upheld by the ASA. |
Stylised poses | Stylised poses |
The ASA received 17 complaints in all, with seven of them also concerned about the posters being unsuitable for children. | The ASA received 17 complaints in all, with seven of them also concerned about the posters being unsuitable for children. |
The first poster depicted Jolie holding a gun pointed upwards, with co-star James McAvoy holding a weapon in each hand pointed at the viewer. | The first poster depicted Jolie holding a gun pointed upwards, with co-star James McAvoy holding a weapon in each hand pointed at the viewer. |
In the second, Jolie was draped on a car bonnet and holding a gun and some text read: "Six weeks ago I was just like you... and then I met her... and my world was changed forever."Both promotional posters are no longer in use | In the second, Jolie was draped on a car bonnet and holding a gun and some text read: "Six weeks ago I was just like you... and then I met her... and my world was changed forever."Both promotional posters are no longer in use |
The film's makers Universal Pictures said that the stars were in stylised poses and had not been made aware of any concerns about the promotional material. | The film's makers Universal Pictures said that the stars were in stylised poses and had not been made aware of any concerns about the promotional material. |
They added that the film was based on a comic book and the style reflected its roots. | They added that the film was based on a comic book and the style reflected its roots. |
The ASA said in its ruling that "we acknowledged most viewers would understand the posters reflected the content of an action film". | The ASA said in its ruling that "we acknowledged most viewers would understand the posters reflected the content of an action film". |
They were also told by Universal Pictures that the posters were no longer in circulation and they had no plans for their future use. | They were also told by Universal Pictures that the posters were no longer in circulation and they had no plans for their future use. |
Wanted was released in the UK in June and entered the box office chart at number two with takings of more than £3m. | Wanted was released in the UK in June and entered the box office chart at number two with takings of more than £3m. |
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