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You can find the current article at its original source at https://www.theguardian.com/fashion/2018/jan/08/h-and-m-apologises-over-image-of-black-child-in-monkey-hoodie
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| Version 3 | Version 4 |
|---|---|
| H&M apologises over image of black child in 'monkey' hoodie | H&M apologises over image of black child in 'monkey' hoodie |
| (11 days later) | |
| H&M has apologised for an advert showing a black child in a green hoodie bearing the words “Coolest monkey in the jungle”. | H&M has apologised for an advert showing a black child in a green hoodie bearing the words “Coolest monkey in the jungle”. |
| The ad sparked a backlash on social media, with some calling it inappropriate, disgusting and negligent. | The ad sparked a backlash on social media, with some calling it inappropriate, disgusting and negligent. |
| The image of the model in the green hoodie has been removed from the H&M website; two similar designs modelled by white children remain. | The image of the model in the green hoodie has been removed from the H&M website; two similar designs modelled by white children remain. |
| One bears the words “Mangrove jungle” and “Official survival expert”; the other has outlines of various animals including giraffes and tigers. | One bears the words “Mangrove jungle” and “Official survival expert”; the other has outlines of various animals including giraffes and tigers. |
| The Labour MP Kate Osamor tweeted: “I was totally shocked, dismayed to say the very least, to find this online imagine. hm do you think this imagery is an appropriate representation of a young black boy?” | The Labour MP Kate Osamor tweeted: “I was totally shocked, dismayed to say the very least, to find this online imagine. hm do you think this imagery is an appropriate representation of a young black boy?” |
| Alex Medina, who works in brand design, tweeted: “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If you look at other sweaters in same category, they have white kids. We have to do better.” | Alex Medina, who works in brand design, tweeted: “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If you look at other sweaters in same category, they have white kids. We have to do better.” |
| A person tweeting under the handle vulkaanrots said they would boycott the store: “So the black kid gets to wear the H&M sweater with ‘Coolest monkey in the jungle’ and the white kid with ‘Survival expert’. This is beyond disgusting. | A person tweeting under the handle vulkaanrots said they would boycott the store: “So the black kid gets to wear the H&M sweater with ‘Coolest monkey in the jungle’ and the white kid with ‘Survival expert’. This is beyond disgusting. |
| “It’s a projection of your neocolonial thinking. You won’t see me anywhere near your shops these days hm.” | “It’s a projection of your neocolonial thinking. You won’t see me anywhere near your shops these days hm.” |
| A spokeswoman for the retailer said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.” | A spokeswoman for the retailer said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.” |
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