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Hoda Kotb Named to Replace Matt Lauer as Co-Anchor of NBC’s ‘Today’ Hoda Kotb Named to Replace Matt Lauer as Co-Anchor of NBC’s ‘Today’
(about 5 hours later)
Hoda Kotb, a longtime NBC News correspondent, will permanently replace Matt Lauer as co-anchor of NBC’s flagship morning program, “Today,” the network said on Tuesday. Hoda Kotb, the longtime co-host of the fourth hour of the NBC morning franchise “Today,” will replace Matt Lauer as co-anchor of the program’s opening hours, the network said on Tuesday.
Ms. Kotb (pronounced COT-bee) had replaced Mr. Lauer on an interim basis since he was fired in November over allegations of inappropriate sexual behavior with a subordinate. Mr. Lauer is among the most high-profile names to have been ousted in a national reckoning over sexual harassment in the workplace, along with Harvey Weinstein, Roger Ailes and Bill O’Reilly.
The appointment is the first time that two women will be the program’s official main hosts; “Today” has an overwhelmingly female audience and is the network’s most profitable franchise. The decision signals a turning point of sorts for NBC: In addition to the Lauer scandal, the network also reviewed 2005 footage from an NBC-owned show in which President Trump bragged about grabbing women’s genitalia but was beaten to publication by The Washington Post, and passed on an exposé of Mr. Weinstein by an MSNBC contributor.
Savannah Guthrie, the show’s other anchor, announced the news of Ms. Kotb’s appointment during Tuesday’s broadcast.Savannah Guthrie, the show’s other anchor, announced the news of Ms. Kotb’s appointment during Tuesday’s broadcast.
“We are kicking off the year right, because Hoda is officially the co-anchor of ‘Today,’” Ms. Guthrie said, sitting next to Ms. Kotb. “This has to be the most popular decision NBC News has ever made, and I am so thrilled.” “This has to be the most popular decision NBC News has ever made, and I am so thrilled,” Ms. Guthrie said, after a round of applause from the crew on set.
Ms. Kotb, 53, responded: “I am pinching myself.” Ms. Kotb, 53, responded, “I am pinching myself.”
For more than 20 years, millions of people tuned in to see Mr. Lauer in the morning, as well as on an array of major NBC programs, including the Macy’s Thanksgiving Day Parade, the Winter and Summer Olympics, and a prime-time forum in which President Trump faced off with Hillary Clinton. This is the first time that two women will be the main hosts of “Today,” which first went on the air in 1952 and is the network’s most profitable franchise. The show has an overwhelmingly female audience, and the feel-good nature of much of its content and the convivial byplay between its personalities give the impression that the cast is an on-air family. Mr. Lauer had been called “America’s dad” by some before his dismissal.
Now, they will be greeted by Ms. Guthrie, who has been a “Today” anchor since 2012, and Ms. Kotb, who joined NBC News in 1998 as a correspondent for “Dateline.” She took over as the co-host of the fourth hour of “Today” in 2008, and was rushed in as an emergency substitute host on the morning of Mr. Lauer’s firing. Ms. Kotb (pronounced COT-bee) had replaced Mr. Lauer on an interim basis since he was fired in November over allegations of inappropriate sexual behavior with a subordinate. Mr. Lauer is among the highest-profile names to have been ousted in a national reckoning over sexual harassment in the workplace, along with Harvey Weinstein, Roger E. Ailes and Bill O’Reilly.
In an interview with People magazine, Ms. Kotb said that NBC executives offered her the permanent position just before the holidays. With the move, Ms. Kotb becomes one of the most vital figures at NBC News. In 2016, the first two hours of “Today” brought in more than $500 million of revenue, while the fourth hour had revenue of $68 million, according to Kantar Media. Ms. Kotb will remain co-host of the 10 a.m. hour of “Today” with Kathie Lee Gifford, NBC announced on Tuesday. Megyn Kelly will be the sole host of the 9 a.m. hour.
There was some concern among NBC executives in November that viewers could flee the morning program after the firing of Mr. Lauer, who had been with the show for 20 years.
But Ms. Kotb, a longtime fan favorite for her freewheeling segments with Ms. Gifford, has provided more than a steadying hand, and may even have given the show a boost. NBC has defeated its ABC rival “Good Morning America” every week since Mr. Lauer was removed, something it had not done for four consecutive weeks in more than five years.
The “Today” lead has narrowed — the program averaged around 4.4 million viewers the week before Christmas, about 54,000 viewers more than “G.M.A.” — and there is some uncertainty whether the lead is sustainable. Further, all three morning shows experienced rating drops last year.
A surprise boon from an emergency host isn’t new at NBC. When Brian Williams was suspended for six months in 2015 from his evening newscast after he was caught embellishing stories about a Middle East reporting assignment, Lester Holt replaced him and the show’s viewership figures were strong. Mr. Holt became the permanent replacement later that year.
Likewise, the departures of Charlie Rose from “CBS This Morning” and Mr. O’Reilly from Fox News after public allegations of sexual misconduct have done little to disrupt either network. Fox News is still No. 1 among cable news networks in prime time, and the ratings for “CBS This Morning” have held steady while Gayle King and Norah O’Donnell continue in Mr. Rose’s absence. (CBS has not yet hired a replacement.)
Ms. Kotb cut her teeth as a local reporter and anchor, including a six-year stint for the CBS affiliate in New Orleans. She joined NBC in 1998 as a correspondent for “Dateline.”
“Over the past several weeks, Hoda has seamlessly stepped into the co-anchor role alongside Savannah, and the two have quickly hit the ground running,” said Andrew Lack, the chairman of NBC News, in an early morning memo to staff on Tuesday. “They have an undeniable connection with each other and, most importantly, with viewers, a hallmark of ‘Today.’ Hoda is, in a word, remarkable. She has the rare ability to share authentic and heartfelt moments in even the most difficult news circumstances.”
Though NBC wanted to alert its viewers first, the decision had been made for at least a week and one magazine interview had been arranged. Right at 7 a.m., as the on-air announcement was being made, People magazine released its cover for next week, featuring a smiling Ms. Kotb and Ms. Guthrie under the somewhat incongruous headline “Our hearts were broken.” (That referred to Mr. Lauer.) Both co-anchors were quoted by the magazine, discussing their excitement about the new NBC morning hour.
On Tuesday, Ms. Kotb also revealed that she had gotten a text from Mr. Lauer.
“He texted me, and he said congratulations and some really nice words, and it meant the world when I saw the text pop up,” Ms. Kotb told “Entertainment Tonight.” “My heart just went like, you know, it meant the world to see that.”