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Huge litter pick gets under way Huge litter pick gets under way
(about 12 hours later)
The UK's biggest litter clear-up is to get under way more than 50 years after the Keep Britain Tidy group first urged people to take their rubbish home. England's biggest litter clear-up is to get under way more than 50 years after the Keep Britain Tidy group first urged people to take their rubbish home.
The campaigning group is organising thousands of litter picks across the country over the next month.The campaigning group is organising thousands of litter picks across the country over the next month.
It is calling for a return to 1950s values when it says dropping litter was seen as unacceptable.It is calling for a return to 1950s values when it says dropping litter was seen as unacceptable.
Some 6,000 groups have signed up for the Big Tidy Up which aims to collect half-a-million bin bags of litter.Some 6,000 groups have signed up for the Big Tidy Up which aims to collect half-a-million bin bags of litter.
Fast-food problemFast-food problem
Two great-granddaughters of Lady Elizabeth Brunner, who as head of the Women's Institute got the anti-litter movement off the ground more than half-a-century ago, will dress in clothes from the 1950s to launch the initiative.Two great-granddaughters of Lady Elizabeth Brunner, who as head of the Women's Institute got the anti-litter movement off the ground more than half-a-century ago, will dress in clothes from the 1950s to launch the initiative.
Ginette Unsworth from Keep Britain Tidy said: "We've got over 6,000 already registered for the Big Tidy Up and we didn't envisage so many people to be interested in clearing up. Nine-year-old Marnie Breadin said: "We have heard all about our great grandmother and how she started Keep Britain Tidy.
"We're trying to get 10,000 groups so we hope with the launch we'll get more groups sign up to register to pick up litter throughout September." "We think she was cool to start it all off because she didn't like litter and we don't like litter either."
She said fast-food litter was one of the main problems these days, and that smoking-related litter had doubled since bans were introduced for enclosed public places. Organisers want 10,000 schools, businesses and community groups across England to get involved in the month-long blitz.
Phil Barton, chief executive of Keep Britain Tidy, said: "We are turning the clock back to the era of our founding mother Lady Brunner because we want to see a return to 1950s attitudes.
"At that time litter was seen as being unacceptable. Unfortunately, for a minority of people today, dropping litter seems to have become the norm, accepted even."
Keep Britain Tidy said fast-food litter was one of the main problems these days, and that smoking-related litter had doubled since bans were introduced for enclosed public places.