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Madonna kicks off huge world tour Madonna kicks off huge world tour
(about 3 hours later)
Madonna has begun her latest world tour in Cardiff, unveiling a stage show that involves 250 crew, £1m of jewellery, 16 dancers and eight costume changes. Madonna has begun her latest world tour in Cardiff, unveiling a stage show that involved 250 crew, £1m of jewellery, 16 dancers and eight costume changes.
It is the first of 51 dates for the pop superstar, who turned 50 a week ago. It was the first of 51 dates for the pop superstar, who has just turned 50.
She is performing around 20 hits from her 25-year career, with the show split into four sections - Pimp, Old School, Gypsy and Rave. She performed around 20 hits from her 25-year career, with the show split into four sections - Pimp, Old School, Gypsy and Rave.
The Millennium Stadium's stage was flanked by the giant letter M on both sides, with the roof shut as rain fell.The Millennium Stadium's stage was flanked by the giant letter M on both sides, with the roof shut as rain fell.
But despite being the first date of the tour, tickets were still available shortly before the event.But despite being the first date of the tour, tickets were still available shortly before the event.
The Pimp section of the concert is described as a "mashed-up homage" to 1920s deco and modern gangsta pimp, in which Madonna makes an entrance dressed by Givenchy. The Pimp section of the concert was described as a "mashed-up homage" to 1920s deco and modern gangsta pimp, in which Madonna made an entrance dressed by Givenchy.
STICKY AND SWEET TOUR BY NUMBERS Two stages£lm of jewellery3,500 individual wardrobe elements100 pairs of fishnet stockings69 guitars100 pairs of kneepads12 seamstresses have been working in Cardiff to finish costumes for opening night120 powder puffsLarge freezers to carry ice packs for Madonna and her dancersTravelling on tour are a chiropractor, a personal trainer and a masseuse12 trampolines for training by Madonna and dancersSTICKY AND SWEET TOUR BY NUMBERS Two stages£lm of jewellery3,500 individual wardrobe elements100 pairs of fishnet stockings69 guitars100 pairs of kneepads12 seamstresses have been working in Cardiff to finish costumes for opening night120 powder puffsLarge freezers to carry ice packs for Madonna and her dancersTravelling on tour are a chiropractor, a personal trainer and a masseuse12 trampolines for training by Madonna and dancers
The Old School show section sees Madonna return to her early 1980s downtown New York City dance roots. The Old School show section saw Madonna return to her early 1980s downtown New York City dance roots.
There is a Romanian folk music and dance-influenced Gypsy section, before the Rave element, which has far eastern influences, emerging "all sparkly and sporty". There was a Romanian folk music and dance-influenced Gypsy section, before the Rave element, which had far eastern influences, emerging "all sparkly and sporty".
The tour is a major logistical operation, with the crew including 16 dancers, 16 caterers, 12 musicians, nine members of the wardrobe department, a chiropractor, a masseuse and a personal trainer.The tour is a major logistical operation, with the crew including 16 dancers, 16 caterers, 12 musicians, nine members of the wardrobe department, a chiropractor, a masseuse and a personal trainer.
There are 69 guitars, 30 wardrobe trunks, 18 clothing racks, 12 training trampolines, 10 cases of medical supplies and four large freezers full of ice packs.There are 69 guitars, 30 wardrobe trunks, 18 clothing racks, 12 training trampolines, 10 cases of medical supplies and four large freezers full of ice packs.
Madonna's last full tour was in 2006 and became the highest-grossing by a female artist at the time, with ticket sales of $195m (£105m).Madonna's last full tour was in 2006 and became the highest-grossing by a female artist at the time, with ticket sales of $195m (£105m).
Her 11th album, Hard Candy, reached number one in the UK and US after it came out in April and includes the hit singles 4 Minutes and Give It 2 Me.Her 11th album, Hard Candy, reached number one in the UK and US after it came out in April and includes the hit singles 4 Minutes and Give It 2 Me.
The tour takes in 16 European venues, including London's Wembley Stadium, before moving to North and South America.The tour takes in 16 European venues, including London's Wembley Stadium, before moving to North and South America.
Stadium boostStadium boost
It is the first time the Millennium Stadium has been picked to start a world tour and stadium manager Gerry Toms said it showed the venue had the confidence of the industry.It is the first time the Millennium Stadium has been picked to start a world tour and stadium manager Gerry Toms said it showed the venue had the confidence of the industry.
He said: "There's lot of work involved in a new tour. A new stage configuration and lighting has been be going on for the past couple of weeks.He said: "There's lot of work involved in a new tour. A new stage configuration and lighting has been be going on for the past couple of weeks.
"The benefit for us is that we have a retractable roof, so we've been unhindered by the horrendous weather we've been having."The benefit for us is that we have a retractable roof, so we've been unhindered by the horrendous weather we've been having.
"They could have gone to anywhere in Europe buy they've got the confidence in Cardiff, not just the stadium, but Cardiff as a whole to deliver. We should take some strength from that.""They could have gone to anywhere in Europe buy they've got the confidence in Cardiff, not just the stadium, but Cardiff as a whole to deliver. We should take some strength from that."
A Cardiff council spokeswoman said most of the city's hotels were full although this was partly because it was a bank holiday weekend and not due entirely to the concert.A Cardiff council spokeswoman said most of the city's hotels were full although this was partly because it was a bank holiday weekend and not due entirely to the concert.