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You can find the current article at its original source at https://www.theguardian.com/business/2017/nov/01/weekly-shop-daily-spending-waitrose-supermarket
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| Why Britain is ditching the weekly shop | Why Britain is ditching the weekly shop |
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| Jumbo trollies are on their way out, Britain now prefers blueberries to strawberries and sales of vegetarian ready-meals are on the rise, according to a new report on food shopping habits. | Jumbo trollies are on their way out, Britain now prefers blueberries to strawberries and sales of vegetarian ready-meals are on the rise, according to a new report on food shopping habits. |
| Two-thirds of Britons now nip to a supermarket more than once a day, and one in 10 people decide what to buy for an evening meal just before they eat it – often stopping to shop for it on the way home from work. | Two-thirds of Britons now nip to a supermarket more than once a day, and one in 10 people decide what to buy for an evening meal just before they eat it – often stopping to shop for it on the way home from work. |
| Longer opening hours and more convenience stores have combined with a drive among shoppers to waste less and stop themselves “over-buying” to a new trend called “as and when shopping”. The Waitrose Food and Drink Report 2017 says consumers treat supermarkets like walk-in fridges. | Longer opening hours and more convenience stores have combined with a drive among shoppers to waste less and stop themselves “over-buying” to a new trend called “as and when shopping”. The Waitrose Food and Drink Report 2017 says consumers treat supermarkets like walk-in fridges. |
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| Waitrose said the changes in the way we shop and eat are bringing some unexpected changes – like the trolley downsizing . The grocer says: “Just a few years ago, an average Waitrose would open with around 200 big trolleys and 150 shallow ‘daily shopper’ trolleys lined up outside. These days the tables have turned, with 250 shallow ‘daily shoppers’ and just 70 big trolleys needed.” | Waitrose said the changes in the way we shop and eat are bringing some unexpected changes – like the trolley downsizing . The grocer says: “Just a few years ago, an average Waitrose would open with around 200 big trolleys and 150 shallow ‘daily shopper’ trolleys lined up outside. These days the tables have turned, with 250 shallow ‘daily shoppers’ and just 70 big trolleys needed.” |
| The report, based on research among shoppers who use all supermarkets, not just Waitrose, also reveals the big eating and drinking trends of this year – and makes predictions for 2018. | The report, based on research among shoppers who use all supermarkets, not just Waitrose, also reveals the big eating and drinking trends of this year – and makes predictions for 2018. |
| Turmeric has overtaken cinnamon as the top-selling spice, and for the first time blueberrries are outselling strawberries as the most popular berry. Shoppers are buying far more dark-leafed vegetables, with a pack of cavolo nero, chard or kale now sold at Waitrose every second. Sales of vegetarian prepared meals are up by 11% while other additions include celeriac “rice” and beetroot spaghetti. | Turmeric has overtaken cinnamon as the top-selling spice, and for the first time blueberrries are outselling strawberries as the most popular berry. Shoppers are buying far more dark-leafed vegetables, with a pack of cavolo nero, chard or kale now sold at Waitrose every second. Sales of vegetarian prepared meals are up by 11% while other additions include celeriac “rice” and beetroot spaghetti. |
| Buddha bowls – usually greens, beans and a grain such as rice or quinoa – became mainstream this year, says the report, having started as an Instagram trend. Peanut butter is also becoming more popular, popping up in everything from ice cream to cereal, with sales climbing by 20% this year. Juniper berries – used to garnish gin and tonic or as an addition to savoury dishes – are also on the up, with recent sales up by 17%. | Buddha bowls – usually greens, beans and a grain such as rice or quinoa – became mainstream this year, says the report, having started as an Instagram trend. Peanut butter is also becoming more popular, popping up in everything from ice cream to cereal, with sales climbing by 20% this year. Juniper berries – used to garnish gin and tonic or as an addition to savoury dishes – are also on the up, with recent sales up by 17%. |
| In the drinks aisle, Waitrose singles out Sicilian wine, craft porters and Spanish vermouth as growing fast, along with premium mixers. Sales of the Fever Tree premium tonic brand have soared by 74% this year. | In the drinks aisle, Waitrose singles out Sicilian wine, craft porters and Spanish vermouth as growing fast, along with premium mixers. Sales of the Fever Tree premium tonic brand have soared by 74% this year. |
| The report also says consumers now steer clear of fussy cooking for formal dinner parties, and opt instead for sharing plates such as tapas or American-style “bring a dish” supper parties. | The report also says consumers now steer clear of fussy cooking for formal dinner parties, and opt instead for sharing plates such as tapas or American-style “bring a dish” supper parties. |
| As a break from the kitchen, three-quarters of Britons say dining out alone is more socially acceptable than it was five years ago. One in three people had eaten out solo in the last month and one in three 18- to 24-year-olds said their mobile phone was their dining companion. | As a break from the kitchen, three-quarters of Britons say dining out alone is more socially acceptable than it was five years ago. One in three people had eaten out solo in the last month and one in three 18- to 24-year-olds said their mobile phone was their dining companion. |
| The Waitrose managing director, Rob Collins said: “People have become more flexible in their shopping patterns, more price-savvy and more single-minded than ever before. There’s no longer a stigma in buying ‘reduced’ food and and no longer a taboo in dining out alone. And there is no longer pressure to put on a fancy dinner party.” | The Waitrose managing director, Rob Collins said: “People have become more flexible in their shopping patterns, more price-savvy and more single-minded than ever before. There’s no longer a stigma in buying ‘reduced’ food and and no longer a taboo in dining out alone. And there is no longer pressure to put on a fancy dinner party.” |
| The grocer’s report is based on millions of transactions in shops and online, bolstered by a poll of 2,000 adults of all ages and supported by sessions with focus groups. | The grocer’s report is based on millions of transactions in shops and online, bolstered by a poll of 2,000 adults of all ages and supported by sessions with focus groups. |
| It also forecasts the foods that will go mainstream in the next 12 months, and predicts that 2018 will be the year of Indian street food and Japanese “dude food”, which it describes as “the unctuous rich and surprising flavours of after-hours Tokyo”. | It also forecasts the foods that will go mainstream in the next 12 months, and predicts that 2018 will be the year of Indian street food and Japanese “dude food”, which it describes as “the unctuous rich and surprising flavours of after-hours Tokyo”. |
| A fourth meal each day – especially healthy snacks or indulgent treats – is evidently also becoming more common. “This is not about gluttony, rather it is about adapting our eating schedules to our busy lives,” the researchers said. | A fourth meal each day – especially healthy snacks or indulgent treats – is evidently also becoming more common. “This is not about gluttony, rather it is about adapting our eating schedules to our busy lives,” the researchers said. |
| When it comes to diet, a commonsense approach now rules; strict eating plans or cutting entire food groups have fallen out of favour and carbs – from bulgar wheat to versatile quinoa – are back on the menu. | When it comes to diet, a commonsense approach now rules; strict eating plans or cutting entire food groups have fallen out of favour and carbs – from bulgar wheat to versatile quinoa – are back on the menu. |
| The Waitrose report, however, also says there are still foods where fussy British shoppers refuse to compromise, notably meat, chocolate, coffee and cheese – and toilet roll. | The Waitrose report, however, also says there are still foods where fussy British shoppers refuse to compromise, notably meat, chocolate, coffee and cheese – and toilet roll. |
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