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Chiefs admit Brum skyline mix-up Chiefs admit Brum skyline mix-up
(40 minutes later)
Birmingham City Council has admitted sending out leaflets which showed its US namesake's skyline instead.Birmingham City Council has admitted sending out leaflets which showed its US namesake's skyline instead.
About 720,000 pamphlets praising Brummies for their recycling were sent around the city at a cost of £15,000.About 720,000 pamphlets praising Brummies for their recycling were sent around the city at a cost of £15,000.
But instead of showing landmarks such as the Rotunda and the new Selfridges building, it showed downtown Birmingham, Alabama, instead.But instead of showing landmarks such as the Rotunda and the new Selfridges building, it showed downtown Birmingham, Alabama, instead.
The council, which initially said it was a "generic skyline" and no mistake was made, later admitted the error.The council, which initially said it was a "generic skyline" and no mistake was made, later admitted the error.
The leaflet meant to thank residents for helping the city achieve its recycling targets early.The leaflet meant to thank residents for helping the city achieve its recycling targets early.
A tale of two Brums Birmingham, UK, has a population of 1,006,500 while its US namesake has 242,820Birmingham, UK, was one of the original centres of the industrial revolution and was known as the City Of A Thousand TradesBirmingham, AL was founded in 1871 and named after the English cityIt also became a major industrial centreThe US city saw riots and protests during the civil rights movement of the 1960s A TALE OF TWO BRUMS Birmingham, UK, has a population of 1,006,500 while its US namesake has 242,820Birmingham, UK, was one of the original centres of the industrial revolution and was known as the City Of A Thousand TradesBirmingham, AL was founded in 1871 and named after the English cityIt also became a major industrial centreThe US city saw riots and protests during the civil rights movement of the 1960s
But underneath the heading Thank You Birmingham!, it showed a photo of the southern US city.But underneath the heading Thank You Birmingham!, it showed a photo of the southern US city.
City council officials initially claimed the "generic skyline [was] intended to symbolise an urban area".City council officials initially claimed the "generic skyline [was] intended to symbolise an urban area".
But a spokesman has now admitted the authority was at fault.But a spokesman has now admitted the authority was at fault.
"Birmingham is immensely proud of its recycling record and this leaflet has helped to get the recycling message across to thousands of our enthusiastic citizens over the last 15 months," he said."Birmingham is immensely proud of its recycling record and this leaflet has helped to get the recycling message across to thousands of our enthusiastic citizens over the last 15 months," he said.
"We accept that the wrong photo was used, but the text and detail contained in the leaflet is wholly correct which is the most important message.""We accept that the wrong photo was used, but the text and detail contained in the leaflet is wholly correct which is the most important message."
He said only one city resident complained about the error, and there are no plans to reprint the leaflet.He said only one city resident complained about the error, and there are no plans to reprint the leaflet.