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Spending on communications falls Spending on communications falls
(about 3 hours later)
Britons are spending more time using communications services but paying less for them, says an Ofcom report.Britons are spending more time using communications services but paying less for them, says an Ofcom report.
Every day in 2007, the average consumer spent 7 hours and 9 minutes watching TV, on the phone, using the internet or using other services, it says.Every day in 2007, the average consumer spent 7 hours and 9 minutes watching TV, on the phone, using the internet or using other services, it says.
Since 2002, mobile use has doubled and PC and laptop use has grown fourfold, says the watchdog's annual review.Since 2002, mobile use has doubled and PC and laptop use has grown fourfold, says the watchdog's annual review.
But the average UK household spend on communications in 2007 was £93.63 a month - a fall of £1.53 on 2006.But the average UK household spend on communications in 2007 was £93.63 a month - a fall of £1.53 on 2006.
TV remains the most popular pastime, with the average person watching for 3 hours and 38 minutes a day last year.TV remains the most popular pastime, with the average person watching for 3 hours and 38 minutes a day last year.
Broadband boomBroadband boom
In 2007 the average person in the UK spent 24 minutes per day on their computer and 10 minutes using their mobile.In 2007 the average person in the UK spent 24 minutes per day on their computer and 10 minutes using their mobile.
Ofcom's annual communications market review notes that monthly spend on communications has fallen for three years in a row. COMMUNICATIONS FACTS Communications industry revenue topped £51.2bn in 2007Average households spend £93.63 per month on communications services87.2% have digital television80% of new TV sales are high-definition sets40% buy communications services in a bundled package44% of adults use text messaging every day36% of adults use the net every day Source: Ofcom market reviewOfcom's annual communications market review notes that monthly spend on communications has fallen for three years in a row. COMMUNICATIONS FACTS Communications industry revenue topped £51.2bn in 2007Average households spend £93.63 per month on communications services87.2% have digital television80% of new TV sales are high-definition sets40% buy communications services in a bundled package44% of adults use text messaging every day36% of adults use the net every day Source: Ofcom market review
Ofcom says consumers are getting increasingly canny about the way they buy services, switching providers or paying one fee for a bundle of services.Ofcom says consumers are getting increasingly canny about the way they buy services, switching providers or paying one fee for a bundle of services.
Lower prices for broadband are one factor, with the average household spending £9.45 for an internet connection in 2007 compared with £9.87 in 2006.Lower prices for broadband are one factor, with the average household spending £9.45 for an internet connection in 2007 compared with £9.87 in 2006.
Fierce competition between broadband providers is causing come concern that it may be difficult for the industry to raise the investment needed for faster networks.Fierce competition between broadband providers is causing come concern that it may be difficult for the industry to raise the investment needed for faster networks.
But the report shows that broadband take-up is continuing to grow both at home and on the move.But the report shows that broadband take-up is continuing to grow both at home and on the move.
By the end of 2007, Ofcom found, 58% of homes had broadband, compared with 52% a year earlier.By the end of 2007, Ofcom found, 58% of homes had broadband, compared with 52% a year earlier.
Dongle surgeDongle surge
The real surge, though, came in the use of mobile broadband after a big marketing push by mobile phone companies selling so-called "dongles".The real surge, though, came in the use of mobile broadband after a big marketing push by mobile phone companies selling so-called "dongles".
Between February and June this year, monthly sales of these devices, which give internet access to laptop users, rose from 69,000 to 133,000 a month.Between February and June this year, monthly sales of these devices, which give internet access to laptop users, rose from 69,000 to 133,000 a month.
According to Ofcom figures, two million people say they have used mobile broadband via a dongle or similar device and three-quarters of them say they use it at home as well as on the move - evidence that the mobile operators are beginning to compete with fixed-line businesses for broadband customers.TV retains its popularity despite booming net, mobile and computer useAccording to Ofcom figures, two million people say they have used mobile broadband via a dongle or similar device and three-quarters of them say they use it at home as well as on the move - evidence that the mobile operators are beginning to compete with fixed-line businesses for broadband customers.TV retains its popularity despite booming net, mobile and computer use
British consumers are also spending more time on the phone than ever before, with a 21% increase in minutes spent on mobile calls.British consumers are also spending more time on the phone than ever before, with a 21% increase in minutes spent on mobile calls.
Even fixed-line calls are holding up with Ofcom seeing just a 2% fall in minutes spent calling.Even fixed-line calls are holding up with Ofcom seeing just a 2% fall in minutes spent calling.
The Ofcom report paints a picture of a country where consumers are making more and more use of modern media services - from YouTube to personal video recorders - while still retaining an interest in the traditional services.The Ofcom report paints a picture of a country where consumers are making more and more use of modern media services - from YouTube to personal video recorders - while still retaining an interest in the traditional services.
Digital television is now in use in 87% of British homes, with many having hundreds of channels to choose from. Despite the variety, 57% of viewing in these multi-channel homes is of the five main channels.Digital television is now in use in 87% of British homes, with many having hundreds of channels to choose from. Despite the variety, 57% of viewing in these multi-channel homes is of the five main channels.
Ofcom also noted that while the amount of TV viewing is up on 2006, the longer term trend shows a slight decline in viewing.Ofcom also noted that while the amount of TV viewing is up on 2006, the longer term trend shows a slight decline in viewing.

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