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Coca-Cola to radically increase amount of recycled plastic in its bottles Coca-Cola to radically increase amount of recycled plastic in its bottles
(about 11 hours later)
Coca-Cola is to radically increase the amount of recycled plastic in its bottles, the Guardian understands, amid pressure from environmentalists and new figures that show more than a million plastic bottles are bought globally every minute.Coca-Cola is to radically increase the amount of recycled plastic in its bottles, the Guardian understands, amid pressure from environmentalists and new figures that show more than a million plastic bottles are bought globally every minute.
The world’s biggest drinks brand is expected to announce on Wednesday that it will increase its target for recycled plastic in its bottles and its support for recycling.The world’s biggest drinks brand is expected to announce on Wednesday that it will increase its target for recycled plastic in its bottles and its support for recycling.
Coca-Cola’s UK and Europe arm currently has a target to increase the amount of recycled plastic or RPET in its bottles to 40% by 2020.Coca-Cola’s UK and Europe arm currently has a target to increase the amount of recycled plastic or RPET in its bottles to 40% by 2020.
It has already performed a U-turn over bottle deposit schemes following pressure from Greenpeace. In evidence to MPs before the UK election was called, the company said it now supported a deposit scheme. It had previously said it was opposed to such an idea.It has already performed a U-turn over bottle deposit schemes following pressure from Greenpeace. In evidence to MPs before the UK election was called, the company said it now supported a deposit scheme. It had previously said it was opposed to such an idea.
Figures obtained by the Guardian this month revealed that across the globe one million plastic bottles are bought by consumers every minute – roughly 20,000 a second.Figures obtained by the Guardian this month revealed that across the globe one million plastic bottles are bought by consumers every minute – roughly 20,000 a second.
The number will jump another 20% by 2021, with annual sales rising to more than half a trillion a year, creating an environmental crisis some campaigners predict will be as serious as climate change.The number will jump another 20% by 2021, with annual sales rising to more than half a trillion a year, creating an environmental crisis some campaigners predict will be as serious as climate change.
More than 480bn plastic drinking bottles were sold across the world in 2016, up from about 300bn a decade ago. By 2021 this will increase to 583.3bn, according to the most up-to-date estimates from Euromonitor International’s global packaging trends report.More than 480bn plastic drinking bottles were sold across the world in 2016, up from about 300bn a decade ago. By 2021 this will increase to 583.3bn, according to the most up-to-date estimates from Euromonitor International’s global packaging trends report.
Sources within the recycling industry said Coca-Cola was competing with other brands to be first to announce that it was making dramatic changes to its packaging to use more recycled plastic and recycle more of its bottles.Sources within the recycling industry said Coca-Cola was competing with other brands to be first to announce that it was making dramatic changes to its packaging to use more recycled plastic and recycle more of its bottles.
One source said: “This is because of a combination of consumer pressure and pressure from environmental groups. There is a feeling that no one wants to be the brand which is littering beaches with plastic and there is something of a race among brands to get their green message out first.”One source said: “This is because of a combination of consumer pressure and pressure from environmental groups. There is a feeling that no one wants to be the brand which is littering beaches with plastic and there is something of a race among brands to get their green message out first.”
Louise Edge, senior oceans campaigner at Greenpeace UK, said: “People expect companies like Coca-Cola to make their bottles out of 100% recycled content, not virgin plastic. But the bigger question is how Coca-Cola will reduce the sheer scale of plastic it’s pumping out.
“Producing over 100 billion single-use plastic bottles every year, Coke’s plastic footprint has been stomped into our planet’s environment. What’s their plan to stop all that plastic ending up in our oceans, streets and beaches?”
There has been growing concern about the impact of plastics pollution in oceans around the world. Last month scientists found nearly 18 tonnes of plastic on one of the world’s most remote islands, an uninhabited coral atoll in the South Pacific.There has been growing concern about the impact of plastics pollution in oceans around the world. Last month scientists found nearly 18 tonnes of plastic on one of the world’s most remote islands, an uninhabited coral atoll in the South Pacific.
Coca-Cola European Partners has repeatedly refused to release data to Greenpeace about its global plastic usage. The environmental campaign group estimates that Coca-Cola produces more than 100bn plastic bottles every year – or 3,400 a second.Coca-Cola European Partners has repeatedly refused to release data to Greenpeace about its global plastic usage. The environmental campaign group estimates that Coca-Cola produces more than 100bn plastic bottles every year – or 3,400 a second.
The top six drinks companies in the world use a combined average of just 6.6% of recycled plastic (PET) in their products, according to Greenpeace. A third have no targets to increase their use of recycled plastic and none are aiming to use 100% across their global production.The top six drinks companies in the world use a combined average of just 6.6% of recycled plastic (PET) in their products, according to Greenpeace. A third have no targets to increase their use of recycled plastic and none are aiming to use 100% across their global production.
Plastic drinking bottles could be made out of 100% recycled plastic, known as RPET – and campaigners are pressing big drinks companies to radically increase the amount of recycled plastic in their bottles. But brands have been hostile to using more RPET for cosmetic reasons. But the recycling source told the Guardian: “Consumer pressure and the image of plastic littering our beaches is making them think again.”Plastic drinking bottles could be made out of 100% recycled plastic, known as RPET – and campaigners are pressing big drinks companies to radically increase the amount of recycled plastic in their bottles. But brands have been hostile to using more RPET for cosmetic reasons. But the recycling source told the Guardian: “Consumer pressure and the image of plastic littering our beaches is making them think again.”