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Bloomberg and Gates fight smoking | Bloomberg and Gates fight smoking |
(30 minutes later) | |
Two of the world's richest men have launched a campaign aiming to tackle smoking in the developing world. | Two of the world's richest men have launched a campaign aiming to tackle smoking in the developing world. |
New York City Mayor Michael Bloomberg and Microsoft founder Bill Gates warn one billion people could die this century from smoking-related illnesses. | New York City Mayor Michael Bloomberg and Microsoft founder Bill Gates warn one billion people could die this century from smoking-related illnesses. |
The billionaire philanthropists have pledged $500m (£250m) in the next five years to help people quit smoking. | The billionaire philanthropists have pledged $500m (£250m) in the next five years to help people quit smoking. |
The two men want to run public-information campaigns warning of the dangers of tobacco. | The two men want to run public-information campaigns warning of the dangers of tobacco. |
There are more than 1 billion smokers worldwide. | There are more than 1 billion smokers worldwide. |
Curb smoking | Curb smoking |
As the developed world curbs tobacco use - with such moves as the ban on smoking in public places in London, New York and Dublin - so the tobacco companies are shifting their focus to Asia and Africa. | As the developed world curbs tobacco use - with such moves as the ban on smoking in public places in London, New York and Dublin - so the tobacco companies are shifting their focus to Asia and Africa. |
The question is how effective $500m can be against the concerted efforts of the tobacco companies to expand their markets | The question is how effective $500m can be against the concerted efforts of the tobacco companies to expand their markets |
"Bill and I want to highlight the enormity of this problem and catalyse a global movement of governments and civil society to stop the tobacco epidemic," said Mr Bloomberg. | "Bill and I want to highlight the enormity of this problem and catalyse a global movement of governments and civil society to stop the tobacco epidemic," said Mr Bloomberg. |
Mr Gates and Mr Bloomberg are aiming to help governments with policies which have been shown to curb smoking, such as raising tobacco taxes and banning tobacco advertising. | Mr Gates and Mr Bloomberg are aiming to help governments with policies which have been shown to curb smoking, such as raising tobacco taxes and banning tobacco advertising. |
The question is how effective $500m can be against the concerted efforts of the tobacco companies to expand their markets. | The question is how effective $500m can be against the concerted efforts of the tobacco companies to expand their markets. |