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BBC chairman Grade moves to ITV BBC chairman Grade moves to ITV
(10 minutes later)
BBC chairman Michael Grade is to leave the public service broadcaster and move to its biggest terrestrial rival ITV.BBC chairman Michael Grade is to leave the public service broadcaster and move to its biggest terrestrial rival ITV.
The move will be a blow to the BBC, where Mr Grade was steering it through complex licence fee negotiations with the government.The move will be a blow to the BBC, where Mr Grade was steering it through complex licence fee negotiations with the government.
He was also due to head the independent body that was to replace the Board of Governors and oversee the BBC. He was also due to head the independent BBC Trust that was to replace the Board of Governors and oversee the BBC.
ITV has been looking for a new boss since Charles Allen left in August as the firm has seen advertising decline.ITV has been looking for a new boss since Charles Allen left in August as the firm has seen advertising decline.
Steadying handSteadying hand
Robert Peston, the BBC's business editor, said that Mr Grade will take over as executive chairman of ITV on January 1. Robert Peston, the BBC's business editor, said that Mr Grade would take over as executive chairman of ITV on 1 January 2007.
Mr Grade will run the company, and has committed to hold the post for three years. John Creswell will work with him as chief operating officer.Mr Grade will run the company, and has committed to hold the post for three years. John Creswell will work with him as chief operating officer.
Analysts said that Mr Grade is a charismatic figure who will restore confidence in ITV and a help the company attract advertisers. Analysts said that Mr Grade is a charismatic figure who can restore confidence in ITV and help the company attract advertisers.
They added that Mr Grade was one of the few figures in the media industry with the experience and skills to take the helm at ITV.They added that Mr Grade was one of the few figures in the media industry with the experience and skills to take the helm at ITV.
Question marks have hung over ITV's future since satellite broadcaster BSkyB bought a 17.9% stake in the firm for £940m.Question marks have hung over ITV's future since satellite broadcaster BSkyB bought a 17.9% stake in the firm for £940m.
Earlier this year, ITV reported a 4% drop in six-month advertising, while revenues at its key ITV1 terrestrial station fell 8%. Earlier this year, ITV reported an overall 4% drop in advertising revenues over the past half year, while revenues at its key ITV1 terrestrial station fell 8%.