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Cadbury’s Dairy Milk Tiffin is making a permanent comeback after 80 years Cadbury’s Dairy Milk Tiffin is making a permanent comeback after 80 years
(about 1 hour later)
The Cadbury Dairy Milk Tiffin, first produced in 1937, is making a permanent comeback to the UK. The Cadbury Dairy Milk Tiffin, first produced in 1937, is making a permanent comeback to the UK. 
The raisin and biscuit-filled chocolate bar is being launched after a successful trial last summer saw 3 million chocolate treats –  at the cost of  £1.49 for each 95g bar- purchased by nostalgic customers, the Daily Star revealed. The raisin and biscuit-filled chocolate bar is being launched after a successful trial last summer saw 3 million chocolate treats –  at the cost of  £1.49 for each 95g bar- purchased by nostalgic customers.
Originally launched in 1937, the company stopped making tiffin bars in 1972 before bringing the product back in 1985 and withdrawing it again 2003. Originally launched in 1937, the company stopped making tiffin bars in 1972 before bringing the product back in 1985 and withdrawing it again 2003. 
UK confectionary giant Cadbury previously told The Independent that the Dairy Milk Tiffin was discontinued in April 2003 as part of a major re-launch initiative for Cadbury Dairy Milk.UK confectionary giant Cadbury previously told The Independent that the Dairy Milk Tiffin was discontinued in April 2003 as part of a major re-launch initiative for Cadbury Dairy Milk.
Katrina Davson, Cadbury Dairy Milk brand manager, told the Daily Star that chocolate lovers have been “passionately campaigning” for the return of Cadbury Dairy Milk Tiffin for years. Katrina Davson, Cadbury Dairy Milk brand manager, told the Daily Star who first reported the news, that chocolate lovers have been “passionately campaigning” for the return of Cadbury Dairy Milk Tiffin for years.
She said:“The response has always been incredibly overwhelming, which is why we bought it back for a limited time last summer.She said:“The response has always been incredibly overwhelming, which is why we bought it back for a limited time last summer.
“By reviving an old classic such as Cadbury Dairy Milk Tiffin it enables Cadbury to reignite fond memories and instill that warm, nostalgic feeling that our fans have towards our much loved chocolate.”“By reviving an old classic such as Cadbury Dairy Milk Tiffin it enables Cadbury to reignite fond memories and instill that warm, nostalgic feeling that our fans have towards our much loved chocolate.”
Cadbury has yet to confirm an official release date but Ms Davson urged British chocolate lovers to “keep their eyes peeled for more exciting news.”Cadbury has yet to confirm an official release date but Ms Davson urged British chocolate lovers to “keep their eyes peeled for more exciting news.”
The chocolate maker has been recently launching a range of new product hoping to lure those with a sweet tooth and perhaps help combat some of the challenges it faces from rising commodity prices and a post-Brexit  slump in the value of the pound.The chocolate maker has been recently launching a range of new product hoping to lure those with a sweet tooth and perhaps help combat some of the challenges it faces from rising commodity prices and a post-Brexit  slump in the value of the pound.
The company’s latest products include a peanut butter and mint flavoured bar already available in most major super markets as 120g bars, priced at £1.49.The company’s latest products include a peanut butter and mint flavoured bar already available in most major super markets as 120g bars, priced at £1.49.
Like other consumer goods companies, Mondelez International, which bought Cadbury in 2010, has not proved immune to price pressures and the new launches might bolster sales at a challenging time for the whole market.Like other consumer goods companies, Mondelez International, which bought Cadbury in 2010, has not proved immune to price pressures and the new launches might bolster sales at a challenging time for the whole market.
Mondelez, last year cut the weight of Toblerone bars by widening the gaps between the chocolate peaks. It is reportedly expected to raise prices of Cadbury’s Freddo bars in spring this year.Mondelez, last year cut the weight of Toblerone bars by widening the gaps between the chocolate peaks. It is reportedly expected to raise prices of Cadbury’s Freddo bars in spring this year.
Although Mondalez has declined to discuss which specific brands might be affected by the price increase, it confirmed earlier this year that there would be “selective” rises across its range.Although Mondalez has declined to discuss which specific brands might be affected by the price increase, it confirmed earlier this year that there would be “selective” rises across its range.