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Microsoft creates its first city typeface for Dubai | |
(about 17 hours later) | |
The Dubai government on Sunday announced the launch of “Dubai font”, the first typeface developed by Microsoft for a city, which will be available in 23 languages. | The Dubai government on Sunday announced the launch of “Dubai font”, the first typeface developed by Microsoft for a city, which will be available in 23 languages. |
The font was developed simultaneously in Latin and Arabic script and is available to 100 million Office 365 users around the world. | The font was developed simultaneously in Latin and Arabic script and is available to 100 million Office 365 users around the world. |
Dubai’s crown prince, Hamdan bin Mohammed al-Maktoum, has urged all government institutions to adopt the font in official correspondence. | Dubai’s crown prince, Hamdan bin Mohammed al-Maktoum, has urged all government institutions to adopt the font in official correspondence. |
The executive council of Dubai, which manages the affairs of the city-state and is headed by Prince Hamdan, said the font reflects the United Arab Emirates’ vision “to become a regional and global leader in innovation”. | The executive council of Dubai, which manages the affairs of the city-state and is headed by Prince Hamdan, said the font reflects the United Arab Emirates’ vision “to become a regional and global leader in innovation”. |
Home to the world’s tallest tower and the largest shopping mall in the Middle East, image-conscious Dubai has pushed in recent years to broaden its appeal by investing in its technology and culture. | Home to the world’s tallest tower and the largest shopping mall in the Middle East, image-conscious Dubai has pushed in recent years to broaden its appeal by investing in its technology and culture. |
The emirate also aims to emerge as the world’s happiest city, and last year appointed a happiness minister. | The emirate also aims to emerge as the world’s happiest city, and last year appointed a happiness minister. |
In 2016, some 14.9 million tourists visited Dubai, the most liberal of the UAE’s seven emirates and its least dependent on oil revenues. | In 2016, some 14.9 million tourists visited Dubai, the most liberal of the UAE’s seven emirates and its least dependent on oil revenues. |
• This article was amended on 1 May 2017. An earlier version included an incorrect claim that the font was the first to be developed for a city and carry its name. |
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