5 Big Brands That Are Using Snapchat Amazingly Well
|
Version 0 of 1. Snap Inc.'s (SNAP) lofty IPO valuation was predicated in part on its user engagement, something that many retailers are trying to capitalize on. In its S-1, Snap said users age 25 and older visit the Snapchat app an average of twelve times a day and spend about twenty minutes on it, while those under 25 visit more than 20 times a day and spend more than 30 minutes. And advertisers have noticed this trend: average revenue per user rose 25% year-over-year to $1.05 in the quarter ending Dec. 31. Here's a look at some of the retailers using Snapchat the best. |