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Australia: Is this the worst recruitment ad ever? | Australia: Is this the worst recruitment ad ever? |
(about 2 hours later) | |
A recruitment video featuring stilted performances from real government employees has been widely panned as awkward and cringe-worthy in Australia. | A recruitment video featuring stilted performances from real government employees has been widely panned as awkward and cringe-worthy in Australia. |
The Game Changers ad is aimed at enticing young people to apply for the finance department's graduate scheme. | The Game Changers ad is aimed at enticing young people to apply for the finance department's graduate scheme. |
In one of the more mocked lines a woman says: "Hey guys, I'm just heading downstairs for my paleo pear and banana bread. Would you like to join me?" | In one of the more mocked lines a woman says: "Hey guys, I'm just heading downstairs for my paleo pear and banana bread. Would you like to join me?" |
To which another woman replies: "No thanks, it's a little bit fancy for me. | To which another woman replies: "No thanks, it's a little bit fancy for me. |
"I'm actually off to an Aboriginal and Torres Strait Islander staff network meeting." | "I'm actually off to an Aboriginal and Torres Strait Islander staff network meeting." |
A spokesman from the finance department told the ABC the three-minute video was intended to show the "variety of work, cultural and social experiences" graduates can expect when they join the department. | A spokesman from the finance department told the ABC the three-minute video was intended to show the "variety of work, cultural and social experiences" graduates can expect when they join the department. |
"I'm so stoked for our presentation to the executives this afternoon," a graduate says in the beginning. | "I'm so stoked for our presentation to the executives this afternoon," a graduate says in the beginning. |
Later on the deputy secretary says to a colleague: "Hey, this year's grads are real game-changers. I've heard some fantastic reports about their work." | Later on the deputy secretary says to a colleague: "Hey, this year's grads are real game-changers. I've heard some fantastic reports about their work." |
The colleague responds: "They've certainly hit the ground running. Or actually, I should say sprinting." | The colleague responds: "They've certainly hit the ground running. Or actually, I should say sprinting." |
'It gave me a neck spasm' | 'It gave me a neck spasm' |
People watching the ad online were laughing, but not at that joke. | People watching the ad online were laughing, but not at that joke. |
"If you can get through this whole video you're a stronger man than me," said one commenter on the Finance Department's Facebook page. | "If you can get through this whole video you're a stronger man than me," said one commenter on the Finance Department's Facebook page. |
"Are you going to the young leaders network event tonight? Yeah wouldn't miss it, the last one was great! - Said no one ever," quipped another. | "Are you going to the young leaders network event tonight? Yeah wouldn't miss it, the last one was great! - Said no one ever," quipped another. |
"Not sure what this is but it gave me a neck spasm," Bren Ditcham said. | "Not sure what this is but it gave me a neck spasm," Bren Ditcham said. |
One user on Reddit claimed "The Department of Finance's recruitment video is a dystopian nightmare". Although some thought that was "a bit harsh". | One user on Reddit claimed "The Department of Finance's recruitment video is a dystopian nightmare". Although some thought that was "a bit harsh". |
"Exactly how much time and taxpayer money did you invest in this absolute cringe?" asked James Herlihy. | "Exactly how much time and taxpayer money did you invest in this absolute cringe?" asked James Herlihy. |
The Australian Broadcasting Corp reported the finance department had a contract for A$37,400 ($28,600; £23,300) for "marketing services" over four years with the Sydney-based firm Creative Together which made the video. | |
This particular video cost A$4,000, the news agency said. | This particular video cost A$4,000, the news agency said. |
The firm also made a similar video for Australia Post. "A five-minute look into the life of a graduate... it's surprisingly more than you think", the ad claims. | |
On Thursday when applications opened for the graduate program, the jokes continued. | On Thursday when applications opened for the graduate program, the jokes continued. |
"You had me at "paleo pear and banana bread," said Kristian Emmanuel Balandinos. |