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| #BoycottBudweiser: Twitter clash over beer company’s Super Bowl migration ad (VIDEO) | #BoycottBudweiser: Twitter clash over beer company’s Super Bowl migration ad (VIDEO) |
| (about 11 hours later) | |
| Hours before Super Bowl LI kicked off, a Twitter war erupted over Budweiser’s half-time advertising centered on the founder of the company’s migration story. | |
| This year’s football showdown was expected to reflect the country’s political unrest in many forms, from Lady Gaga’s halftime show, the #ResistHouston anti-Trump protests, and several controversial advertisements covering pay inequality, border crossings and immigration. | |
| Super Bowl advsertising commands a whopping $5 million for a 30-second spot, and most companies wait until the big day to reveal their promotional gold dust. However, some like Budweiser maker Anheuser-Busch, have chosen to get their money’s worth by drumming up some YouTube views in advance. | Super Bowl advsertising commands a whopping $5 million for a 30-second spot, and most companies wait until the big day to reveal their promotional gold dust. However, some like Budweiser maker Anheuser-Busch, have chosen to get their money’s worth by drumming up some YouTube views in advance. |
| Named ‘Born the Hard Way’, the Budweiser ad is a dramatic retelling of founder Adolphus Busch’s journey from Germany to America to fulfil his dream of brewing beer. | Named ‘Born the Hard Way’, the Budweiser ad is a dramatic retelling of founder Adolphus Busch’s journey from Germany to America to fulfil his dream of brewing beer. |
| The ad was released just days after President Trump signed an executive order banning incoming travelers from seven Muslim-majority countries. | The ad was released just days after President Trump signed an executive order banning incoming travelers from seven Muslim-majority countries. |
| READ MORE: US to resume admitting refugees as Trump fights judge’s order, 2,000 ‘ready to travel’ – report | READ MORE: US to resume admitting refugees as Trump fights judge’s order, 2,000 ‘ready to travel’ – report |
| Unsurprisingly, the ad has already severely divided its viewers, garnering online praise and criticism alike. Some have commended the company for shining a light on the contributions that immigrants have made to the US and seeming to taking a stand against Trump’s policies, while others have called for a boycott of the brand for weighing in on the immigration debate with a biased ad. | Unsurprisingly, the ad has already severely divided its viewers, garnering online praise and criticism alike. Some have commended the company for shining a light on the contributions that immigrants have made to the US and seeming to taking a stand against Trump’s policies, while others have called for a boycott of the brand for weighing in on the immigration debate with a biased ad. |
| READ MORE: #NoBanNoWall: Anti-Trump protests continue throughout Europe & US | READ MORE: #NoBanNoWall: Anti-Trump protests continue throughout Europe & US |