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Snapchat files plans for stock market listing Snapchat files plans for US stock market listing
(35 minutes later)
Snap, the parent company of messaging app Snapchat, has publicly filed plans to list on the US stock market.Snap, the parent company of messaging app Snapchat, has publicly filed plans to list on the US stock market.
The California-based firm is seeking to raise $3bn (£2.4bn) from the share sale, according to reports.The California-based firm is seeking to raise $3bn (£2.4bn) from the share sale, according to reports.
Based on investments so far, the tech firm would be worth between $20bn and $25bn, making it the biggest US flotation in recent years.Based on investments so far, the tech firm would be worth between $20bn and $25bn, making it the biggest US flotation in recent years.
The company was first reported in November to have filed a confidential application for the listing.The company was first reported in November to have filed a confidential application for the listing.
The company began in 2012 as a mobile app that allowed users to send photos that vanish within seconds.
It now has nearly 160 million daily users, which is more than Twitter.
Snapchat is seen as an appealing way for advertisers to reach young people, with almost two-thirds of its users aged between 13 and 24.
The firm grew revenue by nearly 600% last year to $404m, largely due to increased income from adverts, according to the listing plans.
However, heavy costs, including from marketing and research, dragged Snap to a net loss of $515m.
Snap's co-founder, 26-year-old Evan Spiegel, turned down an offer from Facebook founder Mark Zuckerberg to buy Snapchat for $3bn just over three years ago.