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Energy giants consider loyalty plans to help millions | Energy giants consider loyalty plans to help millions |
(about 1 hour later) | |
Two of the Big Six energy providers are considering introducing a loyalty programme to alleviate the extra expense of standard tariffs. | |
The move is aimed at the 10 million customers currently paying too much for energy but who are reluctant to switch. | |
Both Npower and EDF Energy told MPs that they were considering starting reward programmes to help customers who stay with them. | |
Npower said that could include a free boiler service for such customers. | Npower said that could include a free boiler service for such customers. |
It follows pressure from the Business Secretary, Greg Clark, last month. | It follows pressure from the Business Secretary, Greg Clark, last month. |
He told MPs on the Business and Energy Committee that customers who had been on standard variable tariffs for a long time should be rewarded, rather than necessarily being persuaded to switch supplier. | He told MPs on the Business and Energy Committee that customers who had been on standard variable tariffs for a long time should be rewarded, rather than necessarily being persuaded to switch supplier. |
Standard tariffs | Standard tariffs |
Simon Stacey, the managing director of domestic markets for Npower, told the same committee that his firm was now actively looking at the idea. | Simon Stacey, the managing director of domestic markets for Npower, told the same committee that his firm was now actively looking at the idea. |
"For example, could we provide our standard customers with a free boiler service? We've done a trial of that, to see whether it resonated with customers," he said. | "For example, could we provide our standard customers with a free boiler service? We've done a trial of that, to see whether it resonated with customers," he said. |
"We want to try and reward customers in a way they wouldn't expect." | "We want to try and reward customers in a way they wouldn't expect." |
Dan Hopcroft, the residential sales director of EDF energy, said it too was looking at a loyalty proposition. | Dan Hopcroft, the residential sales director of EDF energy, said it too was looking at a loyalty proposition. |
The Competition and Markets Authority (CMA) has said that up to 10 million customers have been on expensive standard tariffs for at least three years. | The Competition and Markets Authority (CMA) has said that up to 10 million customers have been on expensive standard tariffs for at least three years. |
Simeon Thornton, project director at the CMA, told the MPs that 56% of consumers have never switched supplier, or don't know if they have. | Simeon Thornton, project director at the CMA, told the MPs that 56% of consumers have never switched supplier, or don't know if they have. |
Trials | Trials |
Earlier this week the regulator, Ofgem, announced that it was going to start trials to see whether there are more effective ways of persuading people to change supplier. | Earlier this week the regulator, Ofgem, announced that it was going to start trials to see whether there are more effective ways of persuading people to change supplier. |
It follows recommendations from the CMA, who carried out a two year study into the market. | It follows recommendations from the CMA, who carried out a two year study into the market. |
As part of the trial, suppliers will be asked to tell reluctant switchers that they could benefit from a cheaper deal from a rival supplier. | As part of the trial, suppliers will be asked to tell reluctant switchers that they could benefit from a cheaper deal from a rival supplier. |
They will also experiment with different names for standard tariff, such as "emergency tariff" or "out-of-contract tariff". | They will also experiment with different names for standard tariff, such as "emergency tariff" or "out-of-contract tariff". |
The trials are likely to start later this year, and could involve as many as tens of thousands of consumers. | The trials are likely to start later this year, and could involve as many as tens of thousands of consumers. |
At the moment suppliers are obliged to show their own cheapest tariff on bills, but not the tariffs of rivals. | At the moment suppliers are obliged to show their own cheapest tariff on bills, but not the tariffs of rivals. |
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