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Yellow Cab, Long a Fixture of City Life, Is for Many a Thing of the Past | Yellow Cab, Long a Fixture of City Life, Is for Many a Thing of the Past |
(35 minutes later) | |
John McFadden no longer sticks his hand out for a yellow cab. He has plenty of other options at his fingertips. | John McFadden no longer sticks his hand out for a yellow cab. He has plenty of other options at his fingertips. |
With a couple of taps on his phone, he lines up rides with Via, a car-pooling service that shuttles him around Manhattan with strangers for a flat rate of $5. When he wants to ride alone, he taps again, this time summoning a car through Uber. | With a couple of taps on his phone, he lines up rides with Via, a car-pooling service that shuttles him around Manhattan with strangers for a flat rate of $5. When he wants to ride alone, he taps again, this time summoning a car through Uber. |
“I used to go out and hail a cab, but this is more convenient,” said Mr. McFadden, 47, a photographer. “We all use our phones all day, every day.” | “I used to go out and hail a cab, but this is more convenient,” said Mr. McFadden, 47, a photographer. “We all use our phones all day, every day.” |
The yellow cab may be as synonymous with New York as pizza, Broadway and the Empire State Building, but more and more it is no longer the ride of choice. This fixture of city life — a touchstone of popular culture in movies like “Taxi Driver’’ and the hit television series “Taxi” — was once the main alternative to subways and buses, hailed by rich and poor alike. Cabdrivers were the ambassadors of the streets, welcoming newcomers, passing along city lore and dispensing advice even when no one asked. | The yellow cab may be as synonymous with New York as pizza, Broadway and the Empire State Building, but more and more it is no longer the ride of choice. This fixture of city life — a touchstone of popular culture in movies like “Taxi Driver’’ and the hit television series “Taxi” — was once the main alternative to subways and buses, hailed by rich and poor alike. Cabdrivers were the ambassadors of the streets, welcoming newcomers, passing along city lore and dispensing advice even when no one asked. |
But yellow cabs have lost significant ground to a growing fleet of black cars summoned by ride-hailing apps with short, catchy names and loyal followings: Uber, Lyft, Via, Juno, Gett. The average number of daily taxi trips fell by more than 100,000 in November 2016 from the same month six years ago as these apps have taken off. | |
Today, there are more than 60,000 black cars in the city, of which more than 46,000 have affiliated themselves with Uber though they may also work for other services too. | |
The so-called e-dispatch services offer discounts and promotions along with options such as car pools, the ability to rate drivers and GPS tracking. They have flooded neighborhoods where taxi service has long been spotty and are now competing in areas like Midtown Manhattan, where taxis once flourished. And they appeal to a new generation of tech-savvy riders who live on their phones, ordering everything from groceries to books and movies. | The so-called e-dispatch services offer discounts and promotions along with options such as car pools, the ability to rate drivers and GPS tracking. They have flooded neighborhoods where taxi service has long been spotty and are now competing in areas like Midtown Manhattan, where taxis once flourished. And they appeal to a new generation of tech-savvy riders who live on their phones, ordering everything from groceries to books and movies. |
“It won’t be long before this is an Uber town instead of a yellow cab town,’’ said Evan Rawley, an associate professor of management at the Columbia Business School. “Ride-hailing apps have gained a huge market share in a short period of time. They have expanded the market, but also stolen share from taxicabs.’’ | “It won’t be long before this is an Uber town instead of a yellow cab town,’’ said Evan Rawley, an associate professor of management at the Columbia Business School. “Ride-hailing apps have gained a huge market share in a short period of time. They have expanded the market, but also stolen share from taxicabs.’’ |
Many yellow-cab owners and drivers are struggling in a city with more transportation options than ever, including a new subway line on Second Avenue and the proliferation of Citi Bikes. The medallions that give cabs the right to operate have plummeted in value, going for less than half of the $1.3 million price recorded in 2013 and 2014, though industry experts have cautioned that their value was inflated. | Many yellow-cab owners and drivers are struggling in a city with more transportation options than ever, including a new subway line on Second Avenue and the proliferation of Citi Bikes. The medallions that give cabs the right to operate have plummeted in value, going for less than half of the $1.3 million price recorded in 2013 and 2014, though industry experts have cautioned that their value was inflated. |
At the same time, many drivers have defected to the new services, which often offer more flexible hours and bonuses, resulting in so many taxis sitting idle in parking lots and garages that they have become known as “taxi graveyards.” | At the same time, many drivers have defected to the new services, which often offer more flexible hours and bonuses, resulting in so many taxis sitting idle in parking lots and garages that they have become known as “taxi graveyards.” |
Overall, yellow cabs made an average of 336,737 daily trips and $4.98 million in fares in November, down from 463,701 trips and $5.17 million in fares in the same month in 2010, according to city data. | Overall, yellow cabs made an average of 336,737 daily trips and $4.98 million in fares in November, down from 463,701 trips and $5.17 million in fares in the same month in 2010, according to city data. |
“I don’t remember the last time I took a yellow cab,” said Stacey Moorehead, 51, who works in advertising. “My son had a bar mitzvah every single weekend for six months. I never took a cab. I either took Via or Uber to take him there and to pick him up.” | “I don’t remember the last time I took a yellow cab,” said Stacey Moorehead, 51, who works in advertising. “My son had a bar mitzvah every single weekend for six months. I never took a cab. I either took Via or Uber to take him there and to pick him up.” |
Kwabena Boateng, 46, a cabdriver since 2001, says that things have gotten so bad that many of his friends now work for Uber. He makes less than he did even three years ago. “I am still contemplating what to do,” he said. | Kwabena Boateng, 46, a cabdriver since 2001, says that things have gotten so bad that many of his friends now work for Uber. He makes less than he did even three years ago. “I am still contemplating what to do,” he said. |
Still, Michael Woloz, a spokesman for the Metropolitan Taxicab Board of Trade, which represents the owners of 5,500 medallions, said the yellow-cab industry was evolving to meet the demands of passengers and drivers, introducing its own apps, Arro and Curb, and opening a new center in Queens to provide training and recruit new drivers. | Still, Michael Woloz, a spokesman for the Metropolitan Taxicab Board of Trade, which represents the owners of 5,500 medallions, said the yellow-cab industry was evolving to meet the demands of passengers and drivers, introducing its own apps, Arro and Curb, and opening a new center in Queens to provide training and recruit new drivers. |
“This is always going to be an iconic yellow-taxi town,” Mr. Woloz said. “Uber is the same everywhere — there is nothing ‘New York’ about them — kind of like McDonald’s or Starbucks. But yellow taxis are unique to New York City and, while maybe a little retro, they are as vital and soulful as ever.” | “This is always going to be an iconic yellow-taxi town,” Mr. Woloz said. “Uber is the same everywhere — there is nothing ‘New York’ about them — kind of like McDonald’s or Starbucks. But yellow taxis are unique to New York City and, while maybe a little retro, they are as vital and soulful as ever.” |
New York City’s taxi industry grew out of the horse-drawn hansom cabs of the 1800s, according to Graham Hodges, the author of “Taxi! A Social History of the New York City Cabdriver.” After a businessman, Harry N. Allen, was overcharged for a ride, he started the first fleet of gas-powered cabs in 1907. The shiny red cars were imported from France, equipped with fare meters and lined up at a stand outside the Plaza Hotel. | New York City’s taxi industry grew out of the horse-drawn hansom cabs of the 1800s, according to Graham Hodges, the author of “Taxi! A Social History of the New York City Cabdriver.” After a businessman, Harry N. Allen, was overcharged for a ride, he started the first fleet of gas-powered cabs in 1907. The shiny red cars were imported from France, equipped with fare meters and lined up at a stand outside the Plaza Hotel. |
As the years went on, yellow taxis became popular because the color was easy to spot from a distance, Mr. Hodges said. John Hertz, the founder of Hertz car rental company, started the Yellow Cab Company in Chicago in 1915. Yellow became the official color of New York’s medallion taxis in 1967. | As the years went on, yellow taxis became popular because the color was easy to spot from a distance, Mr. Hodges said. John Hertz, the founder of Hertz car rental company, started the Yellow Cab Company in Chicago in 1915. Yellow became the official color of New York’s medallion taxis in 1967. |
There were more than 16,000 cabs in New York before the city began regulating the number in 1937 out of concerns that an oversupply had led to reckless driving, congestion and cut-rate fares. | There were more than 16,000 cabs in New York before the city began regulating the number in 1937 out of concerns that an oversupply had led to reckless driving, congestion and cut-rate fares. |
“It became part of our consciousness,” Mr. Hodges said. “They’re really essential to the quotidian life of the city.” | “It became part of our consciousness,” Mr. Hodges said. “They’re really essential to the quotidian life of the city.” |
Yellow cabs still have their fans. Sean Lawrence, 28, a freelance producer, said he preferred hailing a cab because it was less complicated than fiddling with an app and because cabdrivers knew their way around. “I like to think the hail is here to stay,” he said. | Yellow cabs still have their fans. Sean Lawrence, 28, a freelance producer, said he preferred hailing a cab because it was less complicated than fiddling with an app and because cabdrivers knew their way around. “I like to think the hail is here to stay,” he said. |
But others have never even set foot in a yellow cab. Since moving to the city in June, Chip Hermann, 25, an associate at a financial services company, has used only Uber, Lyft, Via or Juno. “Maybe I’ve missed that ‘New York experience,’ but I don’t really want it,” he said. “It just makes sense to use technology to make things cheaper and easier.” | But others have never even set foot in a yellow cab. Since moving to the city in June, Chip Hermann, 25, an associate at a financial services company, has used only Uber, Lyft, Via or Juno. “Maybe I’ve missed that ‘New York experience,’ but I don’t really want it,” he said. “It just makes sense to use technology to make things cheaper and easier.” |
Uber, which started operating in New York in 2011, is by far the largest of the ride-hailing services. It provided an average of 226,046 rides per day in October 2016, followed by Lyft, with 35,908 rides, according to city data. Via had 21,698 rides; Juno, 20,426; and Gett, 7,227. | Uber, which started operating in New York in 2011, is by far the largest of the ride-hailing services. It provided an average of 226,046 rides per day in October 2016, followed by Lyft, with 35,908 rides, according to city data. Via had 21,698 rides; Juno, 20,426; and Gett, 7,227. |
“Before you used to see a sea of yellow; now you see a sea of black,” said Robert Perez, 63, a cabdriver for two decades, as he pointed to a line of black cars on West 38th Street. | “Before you used to see a sea of yellow; now you see a sea of black,” said Robert Perez, 63, a cabdriver for two decades, as he pointed to a line of black cars on West 38th Street. |
While black cars have long served Wall Street banks and law firms, they were not for casual or last-minute users because they had to be prearranged. Only taxis were allowed to pick up people on the street. But now, with smartphone apps that can dispatch cars in minutes, there is little practical distinction between them. | While black cars have long served Wall Street banks and law firms, they were not for casual or last-minute users because they had to be prearranged. Only taxis were allowed to pick up people on the street. But now, with smartphone apps that can dispatch cars in minutes, there is little practical distinction between them. |
But yellow-cab owners and drivers complain that while they serve the same customers as the ride-hailing apps, they are more heavily regulated by the city. Uber, for instance, can use surge pricing to charge higher fares during peak times while cabs are locked into fixed rates. By 2020, half of all yellow cabs must be wheelchair-accessible while the new services have no such mandate. | But yellow-cab owners and drivers complain that while they serve the same customers as the ride-hailing apps, they are more heavily regulated by the city. Uber, for instance, can use surge pricing to charge higher fares during peak times while cabs are locked into fixed rates. By 2020, half of all yellow cabs must be wheelchair-accessible while the new services have no such mandate. |
“Some progress has been made in leveling the playing field, but a lot more work needs to be done,” Mr. Woloz said. | “Some progress has been made in leveling the playing field, but a lot more work needs to be done,” Mr. Woloz said. |
Meera Joshi, commissioner of the Taxi & Limousine Commission, said regulation was needed “to protect the rights of passengers, drivers and those they share the street with.” | Meera Joshi, commissioner of the Taxi & Limousine Commission, said regulation was needed “to protect the rights of passengers, drivers and those they share the street with.” |
Alix Anfang, an Uber spokeswoman, said the company filled a gap, serving many neighborhoods where yellow taxis were scarce and other transportation options limited. “We have consistently grown fastest in communities outside of Manhattan,’’ she said, “because there is a huge market of people who want a reliable, affordable way to get around but, before Uber, were left stranded.” | Alix Anfang, an Uber spokeswoman, said the company filled a gap, serving many neighborhoods where yellow taxis were scarce and other transportation options limited. “We have consistently grown fastest in communities outside of Manhattan,’’ she said, “because there is a huge market of people who want a reliable, affordable way to get around but, before Uber, were left stranded.” |
Via started in 2013 with five sport utility vehicles on the Upper East Side, where subways are crowded even with the new line on Second Avenue and taxis are in short supply during commuting periods. The service now has more than 1,500 cars crisscrossing much of Manhattan, as well as making stops in Williamsburg, Brooklyn, and at the airports. Via has also expanded to Chicago and Washington. | Via started in 2013 with five sport utility vehicles on the Upper East Side, where subways are crowded even with the new line on Second Avenue and taxis are in short supply during commuting periods. The service now has more than 1,500 cars crisscrossing much of Manhattan, as well as making stops in Williamsburg, Brooklyn, and at the airports. Via has also expanded to Chicago and Washington. |
Uber and Lyft have their own version of a city car pool, UberPool and Lyft Line. | Uber and Lyft have their own version of a city car pool, UberPool and Lyft Line. |
Daniel Ramot, 41, Via’s co-founder and chief executive officer, said his service was inspired by the shared taxis in Israel known as “sherut” that supplement the public transit system. | Daniel Ramot, 41, Via’s co-founder and chief executive officer, said his service was inspired by the shared taxis in Israel known as “sherut” that supplement the public transit system. |
Mr. Ramot said he could have used Via himself when he worked for a biotechnology research company in Midtown in 2012. At the end of a long day, he would join the line of people at the curb, all trying to hail cabs. | Mr. Ramot said he could have used Via himself when he worked for a biotechnology research company in Midtown in 2012. At the end of a long day, he would join the line of people at the curb, all trying to hail cabs. |
“It was not a happy moment, especially if you’re trying to get home and do something,” he said. “I could just visualize these vans coming up the avenues picking people up and dropping them off.” | “It was not a happy moment, especially if you’re trying to get home and do something,” he said. “I could just visualize these vans coming up the avenues picking people up and dropping them off.” |