Gordon Brown routinely telephones voters at home to talk about Labour policy, Downing Street has confirmed.
Gordon Brown routinely telephones voters at home to talk about Labour policy, Downing Street has confirmed.
Press reports said the prime minister asked the No 10 switchboard to put him through to people who had written or e-mailed with concerns.
The prime minister is understood to ask the No 10 switchboard to put him through to people who have written to him with questions or concerns.
PR Week claimed it was part of a new campaign to generate positive "word of mouth" about Mr Brown.
A BBC News website reader has told how Mr Brown called him two months ago to talk about the Iraq war.
But No 10 said he had always called voters personally - and denied claims he had telephoned one man at 6am.
Wajid Rafique said the PM apologised on behalf of the government "for what had happened to the people of Iraq".
A Downing Street official said: "The PM takes a great interest in correspondence that comes in.
'Not expecting reply'
"He likes to keep in touch with voters who take the trouble to contact him."
Mr Rafique, 30, from Nelson, Lancashire, said Mr Brown called him on a Saturday afternoon when he was "still in bed after a late night on Friday".
Early riser
The prime minister said he fully understood how I felt, and said he would give his full concentration on the withdrawal the British troops Wajid Rafique
It is not unusual for senior politicians to call voters at home, although the practice tends to be restricted to election campaigns.
He said he had written to the prime minister 16 days earlier about the Iraq war but had not been expecting a reply.
According to PR Week, which has run a number of stories from "Downing Street insiders" in recent months, Mr Brown's strategy chief Stephen Carter came up with the idea as part of an effort to "humanise" him.
"It was a female advisor who I first spoke to who told him she was calling regarding my correspondence to the prime minister," said Mr Rafique.
"The woman said she was going to connect me to the prime minister. A few seconds passed and the prime minister came on the phone."
'On my side'
He said Mr Brown "talked through" the letter he had written and "apologised on behalf of the Labour government for what had happened to the people of Iraq".
"The prime minister said he fully understood how I felt, and said he would give his full concentration on the withdrawal the British troops."
After four minutes, Mr Brown brought the conversation with Mr Rafique to a close by saying "how nice it was nice speaking to me".
"I believed what he said and felt like he was on my side," added Mr Rafique, who says he is not a Labour voter.
'Keep in touch'
Politicians dating back to US President Jimmy Carter have personally telephoned voters but usually only at election time.
The PM takes a great interest in correspondence that comes in. He likes to keep in touch with voters who take the trouble to contact him Downing Street spokesman
Mr Brown's decision to man the phones emerged in trade magazine PR Week, which claimed it was part of a new campaign to "humanise" him in the eyes of voters.
But Number 10 insisted Mr Brown had always phoned voters to discuss Labour policy, even in his days as Chancellor.
"The PM takes a great interest in correspondence that comes in. He likes to keep in touch with voters who take the trouble to contact him," said a spokesman.
But according to PR Week, which has run a number of stories from "Downing Street insiders" in recent months, Mr Brown's strategy chief Stephen Carter came up with the idea as part of a bid to spread "good word of mouth".
A letter or e-mail would be chosen at random, a response prepared and then Mr Brown would call, the magazine quoted an insider as saying.
A letter or e-mail would be chosen at random, a response prepared and then Mr Brown would call, the magazine quoted an insider as saying.
It claims the tactic backfired once when Mr Brown, a well-known early riser, called a member of the public at 6am. The recipient was, fortunately, a shift worker who happened to be up. The story has been firmly denied by Downing Street.
It claims the tactic backfired once when Mr Brown, a well-known early riser, called a member of the public at 6am. The recipient was, fortunately, a shift worker who happened to be up. The story has been firmly denied by Downing Street.
Poll slump
Poll slump
Former Home Secretary David Blunkett said he thought calling voters at home was good way to stay in touch with their concerns.
Former Home Secretary David Blunkett said he thought calling voters at home was good way to stay in touch with their concerns.
He told BBC News: "I would be quite pleased if I were a member of the public and prime minister was on the phone. Not necessarily very early because I don't warm to that - but actually listening to people and being able to respond."
He told BBC News: "I would be quite pleased if I were a member of the public and prime minister was on the phone. Not necessarily very early because I don't warm to that - but actually listening to people and being able to respond."
The revelation comes as a new poll suggests Labour's popularity with voters is lower than during Michael Foot's leadership in the early 1980s.
The revelation comes as a new poll suggests Labour's popularity with voters is lower than during Michael Foot's leadership in the early 1980s.
The YouGov poll for the Daily Telegraph puts Labour on 23% - 24 points behind the Conservatives on 47%. The Liberal Democrats are on 18 points.
The YouGov poll for the Daily Telegraph puts Labour on 23% - 24 points behind the Conservatives on 47%. The Liberal Democrats are on 18 points.
Have you received a call from a politician? What do you think about politicians calling voters at home? Would you welcome a call from Gordon Brown? Send us your comments using the form below:
Have you received a call from a politician? What do you think about politicians calling voters at home? Would you welcome a call from Gordon Brown? Send us your comments using the form below:
