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Channel 4 broadcasts live advert | Channel 4 broadcasts live advert |
(about 14 hours later) | |
Channel 4 has staged an ambitious live television advert during an episode of reality show Come Dine With Me. | |
A team of skydivers had just three minutes and 20 seconds to spell out the brand name Honda in a series of formations over Madrid. | |
The expert team included European champion Phil Curtis with four world and nine national champions. | The expert team included European champion Phil Curtis with four world and nine national champions. |
Though the stunt was successful, there was a taped back-up in case bad weather prevented the jump. | |
The skydivers appeared to struggle when forming the letter "N", but eventually completed their task successfully. | |
As they approached the ground, one member even had time to deliver his own personal message - he had written the words "hello mum" on his gloves. | |
Inspired by Honda's strapline "If it's difficult it's worth doing", the advert heralded the car manufacturer's new advertising campaign, beginning in June. | |
"This concept breaks the boundaries of the perceived confines of TV advertising, which is something Channel 4 is striving to do," said Andy Barnes, sales director of Channel 4. | "This concept breaks the boundaries of the perceived confines of TV advertising, which is something Channel 4 is striving to do," said Andy Barnes, sales director of Channel 4. |
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