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| Studio claims 007 box office coup | Studio claims 007 box office coup |
| (about 6 hours later) | |
| Casino Royale has smashed a Bond box office record, taking more in its first day of release than any previous 007 film, says Columbia Pictures. | Casino Royale has smashed a Bond box office record, taking more in its first day of release than any previous 007 film, says Columbia Pictures. |
| The film, which features Daniel Craig's first outing as the super-spy, sold £1.7m of tickets in the UK on Thursday. | The film, which features Daniel Craig's first outing as the super-spy, sold £1.7m of tickets in the UK on Thursday. |
| The figure is more than twice as much as the previous record-holder, 2002's Die Another Day, took in its first day. | The figure is more than twice as much as the previous record-holder, 2002's Die Another Day, took in its first day. |
| An anti-piracy group has reported that pirate copies of the film have already appeared for sale in London. | |
| "The rapid appearance of this film on the streets shows the sophistication and organisation behind film piracy in the UK, " said Kieron Sharp, from the Federation Against Copyright Theft. | |
| The public must be made aware that piracy deprives film makers of capital needed to make new films, and so, hurts the consume Michael G Wilson, Producer of Casino Royal | |
| "Film piracy is a crime being committed on UK streets, in markets and online and one that generated over £270 million for criminals in the UK alone," he added. | |
| Michael G Wilson, the producer of the film said he was "disappointed although not entirely surprised" that it had already been pirated. | |
| "The public must be made aware that piracy deprives film makers of capital needed to make new films, and so, hurts the consumer," he said. | |
| China censors | |
| Casino Royale has been approved by China's censors, and will be the first 007 film to be screened in the country. | |
| Authorities have previously disapproved of the violent and sexual content of the film franchise, reported film industry magazine Variety. | Authorities have previously disapproved of the violent and sexual content of the film franchise, reported film industry magazine Variety. |
| "We are extremely pleased that the film has passed and expect it to be one of the highest-grossing films next year in China," said Li Chow, Sony Pictures' general manager in the country. | "We are extremely pleased that the film has passed and expect it to be one of the highest-grossing films next year in China," said Li Chow, Sony Pictures' general manager in the country. |
| The film is expected to hit China's cinemas in January 2007. | The film is expected to hit China's cinemas in January 2007. |
| Casino Royale is the 21st Bond film, and early reviews have praised Craig's gritty and complex performance in the lead role. | Casino Royale is the 21st Bond film, and early reviews have praised Craig's gritty and complex performance in the lead role. |
| The movie is an adaptation of Ian Fleming's first Bond novel and is one of the few without gadget-maker Q or much-loved secretary Miss Moneypenny. | The movie is an adaptation of Ian Fleming's first Bond novel and is one of the few without gadget-maker Q or much-loved secretary Miss Moneypenny. |
| It opens in 27 countries, including the US and Russia, this weekend. | It opens in 27 countries, including the US and Russia, this weekend. |