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| Apple buys Turi machine-learning startup for a reported $200m | Apple buys Turi machine-learning startup for a reported $200m |
| (about 4 hours later) | |
| Apple has reportedly bought a Seattle-based machine-learning startup as part of its continued investment in artificial intelligence. | |
| The quiet deal, first reported by Geekwire, is said to be worth around $200m (£153m). | |
| Turi, which uses the tagline “create intelligence”, let developers and data scientists incorporate machine learning and artificial intelligence into their apps. | Turi, which uses the tagline “create intelligence”, let developers and data scientists incorporate machine learning and artificial intelligence into their apps. |
| Its tools are mostly using machine learning to help companies to understand data such as sentiment analysis on social media or customer segmentation. | Its tools are mostly using machine learning to help companies to understand data such as sentiment analysis on social media or customer segmentation. |
| Apple’s purchase of Turi is a further proof the company is ready to put more resources into artificial intelligence. | Apple’s purchase of Turi is a further proof the company is ready to put more resources into artificial intelligence. |
| Tim Cook, Apple’s chief executive, talked about longer term opportunities including the potential he sees in artificial intelligence earlier this month on Apple’s earnings conference call. | Tim Cook, Apple’s chief executive, talked about longer term opportunities including the potential he sees in artificial intelligence earlier this month on Apple’s earnings conference call. |
| “We have focused our AI efforts on the features that best enhance the customer experience,” Mr Cook said. | |
| “We're also using machine learning in many other ways across our products and services, including recommending songs, apps, and news,” he added. | “We're also using machine learning in many other ways across our products and services, including recommending songs, apps, and news,” he added. |
| Last year, Apple also bought VocalIQ, a UK based artificial intelligence-powered company that aims to make robots easier to speak to and could lead to improvements in its voice assistant, Siri. | Last year, Apple also bought VocalIQ, a UK based artificial intelligence-powered company that aims to make robots easier to speak to and could lead to improvements in its voice assistant, Siri. |
| The company has been aggressively hiring experts including those from other companies like Google, Amazon and Facebook, in addition to the VoicaIlQ acquisition. | |
| Apple is also facing competition from Google and Facebook which have already announced greater focus on their artificial intelligence products this year. | Apple is also facing competition from Google and Facebook which have already announced greater focus on their artificial intelligence products this year. |
| While Google is improving its Google Now software, Facebook is introducing intelligent “bots” to its Messenger service that can understand requests and questions from users. | |
| Apple declined to say how much it paid for Turi but confirmed the deal. | Apple declined to say how much it paid for Turi but confirmed the deal. |
| “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the company said in a statement. | “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the company said in a statement. |