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| Version 1 | Version 2 |
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| Households 'ignore' flood warning | Households 'ignore' flood warning |
| (10 minutes later) | |
| The Environment Agency is warning that 75% of people whose homes are at risk of flooding in Wales have failed to take action to protect their property. | |
| It has also warned that an increasing number of people are at risk as a result of climate change. | |
| It described some people were "in denial" with only 20% at risk signed up to its direct flood warning service. | |
| Properties in the coastal areas of north Wales are offered the phone, email or text service for the time. | |
| Director of Environment Agency Wales Chris Mills said: "Some people living in flood risk areas are in denial about the dangers flooding can cause. | Director of Environment Agency Wales Chris Mills said: "Some people living in flood risk areas are in denial about the dangers flooding can cause. |
| "It's surprising that so many people take no steps whatsoever to safeguard their home against the increasing risk of flooding - even though they all lock their doors to protect their homes and possessions against burglary." | "It's surprising that so many people take no steps whatsoever to safeguard their home against the increasing risk of flooding - even though they all lock their doors to protect their homes and possessions against burglary." |
| FLOOD INFORMATION Floodline 0845 988 1188 Floodline website | FLOOD INFORMATION Floodline 0845 988 1188 Floodline website |
| The EA calculates that flooded homeowners stand to lose on average more than £28,000, compared to a loss of £900 if they are burgled. | The EA calculates that flooded homeowners stand to lose on average more than £28,000, compared to a loss of £900 if they are burgled. |
| Of the 170,000 homes and businesses at risk from flooding in Wales, the EA said it could currently provide a direct flood warning service to more than 90,000. | Of the 170,000 homes and businesses at risk from flooding in Wales, the EA said it could currently provide a direct flood warning service to more than 90,000. |
| But only 20% of these have registered with the service, despite being contacted through flood awareness campaigns. | But only 20% of these have registered with the service, despite being contacted through flood awareness campaigns. |
| More than 4,000 homes and businesses in areas of north Wales will be offered the flood warning service. | More than 4,000 homes and businesses in areas of north Wales will be offered the flood warning service. |
| Mr Mills added: "As we are now entering the season for more unsettled weather, flooding incidents are more likely. Furthermore with climate change, the likelihood of flooding will increase, and more and more of us are at risk." | Mr Mills added: "As we are now entering the season for more unsettled weather, flooding incidents are more likely. Furthermore with climate change, the likelihood of flooding will increase, and more and more of us are at risk." |
| "We can reduce the effects of floods but cannot prevent them." | "We can reduce the effects of floods but cannot prevent them." |
| The EA is running road shows across Wales to raise awareness of the risks of flooding, which continue at Kinmel Bay community resource centre on Wednesday, 1000 -1800 GMT. | |
| Homeowners can also find out if their home is at risk by logging on to www.environmentagency. gov.uk/floodline or calling floodline on 0845 988 1188. | Homeowners can also find out if their home is at risk by logging on to www.environmentagency. gov.uk/floodline or calling floodline on 0845 988 1188. |