This article is from the source 'bbc' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.bbc.co.uk/news/business-36260352
The article has changed 4 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
|---|---|
| Budweiser's new name taps American patriotism | Budweiser's new name taps American patriotism |
| (about 2 hours later) | |
| Budweiser beer plans to rebrand its cans for the summer in a bid to capture the patriotism of US consumers. | Budweiser beer plans to rebrand its cans for the summer in a bid to capture the patriotism of US consumers. |
| The beer will have its name changed to "America" from May to September. | The beer will have its name changed to "America" from May to September. |
| Budweiser is hoping to capture the patriotic spirit of Americans focused on events like the US election, summer Olympics, and Copa America Centenario. | Budweiser is hoping to capture the patriotic spirit of Americans focused on events like the US election, summer Olympics, and Copa America Centenario. |
| This is not the first time Brazilian-run, Belgium-based parent company, Anheuser-Busch InBev, has redesigned its labels to feature American icons. | This is not the first time Brazilian-run, Belgium-based parent company, Anheuser-Busch InBev, has redesigned its labels to feature American icons. |
| Ab-Inbev has run pictures of the Statue of Liberty and the American flag on Budweiser's labels in previous summer promotions. | Ab-Inbev has run pictures of the Statue of Liberty and the American flag on Budweiser's labels in previous summer promotions. |
| The Belgian-Brazilian company controls nearly 25% of the world's beer market. | |
| North American is Ab-Inbev's most profitable market. In its 2015 financial report the company said it planned to invest in more marketing campaigns to boost sales of its brands including Budweiser. | North American is Ab-Inbev's most profitable market. In its 2015 financial report the company said it planned to invest in more marketing campaigns to boost sales of its brands including Budweiser. |
| "We are increasing our investments in sales and marketing programs that build on each brand's distinct image and consumer positioning," the company wrote in its report. | "We are increasing our investments in sales and marketing programs that build on each brand's distinct image and consumer positioning," the company wrote in its report. |
| Beer sales typically spike between the end of May and the beginning of September and AB-InBev's hope is that the new labelling may allow Budweiser to attract even more American consumers. | Beer sales typically spike between the end of May and the beginning of September and AB-InBev's hope is that the new labelling may allow Budweiser to attract even more American consumers. |
| The writing on the cans will look the same as the script used to write Budweiser. The can will get a full makeover with everything rewritten to have a patriotic US slant - even the words "trade mark registered" will be replaced with "Indivisible since 1776". | The writing on the cans will look the same as the script used to write Budweiser. The can will get a full makeover with everything rewritten to have a patriotic US slant - even the words "trade mark registered" will be replaced with "Indivisible since 1776". |
| In a statement, Budweiser vice president Ricardo Marques said: "Budweiser has always strived to embody America in a bottle, and we're honoured to salute this great nation where our beer has been passionately brewed for the past 140 years." | In a statement, Budweiser vice president Ricardo Marques said: "Budweiser has always strived to embody America in a bottle, and we're honoured to salute this great nation where our beer has been passionately brewed for the past 140 years." |
| The company has also launched targeted marketing campaigns in other regions. Budweiser bottles were redesigned for New Year in China and linked to football and music events in the UK. | The company has also launched targeted marketing campaigns in other regions. Budweiser bottles were redesigned for New Year in China and linked to football and music events in the UK. |
| Budweiser's nationality | Budweiser's nationality |
| US Budweiser was created in St. Louis, Missouri in 1876. | US Budweiser was created in St. Louis, Missouri in 1876. |
| Due to a trademark battle, Ab-Inbev has to market the beer as "Bud" in many countries in the European Union, excluding Ireland, the UK and Spain. | Due to a trademark battle, Ab-Inbev has to market the beer as "Bud" in many countries in the European Union, excluding Ireland, the UK and Spain. |
| The Czech beer-maker Budweiser Budvar Brewery controls the name in the other EU countries. | The Czech beer-maker Budweiser Budvar Brewery controls the name in the other EU countries. |