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David Haye’s fight against Arnold 'The Cobra' Gjergjaj to air on UKTV's Dave David Haye’s fight against Arnold 'The Cobra' Gjergjaj to air on UKTV's Dave
(35 minutes later)
After notching up more than 3 million viewers to his comeback fight, boxer David Haye has once again turned to male-focused channel Dave to air his second heavyweight fight against unbeaten Arnold “The Cobra” Gjergjaj.After notching up more than 3 million viewers to his comeback fight, boxer David Haye has once again turned to male-focused channel Dave to air his second heavyweight fight against unbeaten Arnold “The Cobra” Gjergjaj.
Pay-TV company UKTV, the owner of channels including Gold and Alibi, has struck a deal to air his the next fight in his comeback on the free-to-air channel. Pay-TV company UKTV, the owner of channels including Gold and Alibi, has struck a deal to broadcast his the next fight in his comeback on the free-to-air channel.
UKTV, jointly owned by US broadcaster Scripps and BBC Worldwide, has been emboldened to strike a second deal with Haye after his comeback fight against Australian Mark de Mori free-to-air drew a record-breaking peak audience of 3.2 million.UKTV, jointly owned by US broadcaster Scripps and BBC Worldwide, has been emboldened to strike a second deal with Haye after his comeback fight against Australian Mark de Mori free-to-air drew a record-breaking peak audience of 3.2 million.
“I’m thrilled that my latest fight will once again be free-to-air on Dave,” said Haye. “Boxing is booming in the UK right now and these figures prove it. I always said I wanted to bring boxing back to the masses and in partnership with UKTV we really did do that in January.”“I’m thrilled that my latest fight will once again be free-to-air on Dave,” said Haye. “Boxing is booming in the UK right now and these figures prove it. I always said I wanted to bring boxing back to the masses and in partnership with UKTV we really did do that in January.”
UKTV is planning a three-hour “Haye Day” special to cover the main event and undercard fights live from London’s O2 centre on 21 May.UKTV is planning a three-hour “Haye Day” special to cover the main event and undercard fights live from London’s O2 centre on 21 May.
Earlier this week, Dave made its second move into live TV sports, striking a deal with Frank Warren to air the British Darts Organisation’s World Trophy event. This week, Dave made its second move into live TV sports, striking a deal with Frank Warren to air the British Darts Organisation’s World Trophy event.