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David Haye’s fight against Arnold 'The Cobra' Gjergjaj to air on UKTV's Dave | David Haye’s fight against Arnold 'The Cobra' Gjergjaj to air on UKTV's Dave |
(35 minutes later) | |
After notching up more than 3 million viewers to his comeback fight, boxer David Haye has once again turned to male-focused channel Dave to air his second heavyweight fight against unbeaten Arnold “The Cobra” Gjergjaj. | After notching up more than 3 million viewers to his comeback fight, boxer David Haye has once again turned to male-focused channel Dave to air his second heavyweight fight against unbeaten Arnold “The Cobra” Gjergjaj. |
Pay-TV company UKTV, the owner of channels including Gold and Alibi, has struck a deal to broadcast his the next fight in his comeback on the free-to-air channel. | |
UKTV, jointly owned by US broadcaster Scripps and BBC Worldwide, has been emboldened to strike a second deal with Haye after his comeback fight against Australian Mark de Mori free-to-air drew a record-breaking peak audience of 3.2 million. | UKTV, jointly owned by US broadcaster Scripps and BBC Worldwide, has been emboldened to strike a second deal with Haye after his comeback fight against Australian Mark de Mori free-to-air drew a record-breaking peak audience of 3.2 million. |
“I’m thrilled that my latest fight will once again be free-to-air on Dave,” said Haye. “Boxing is booming in the UK right now and these figures prove it. I always said I wanted to bring boxing back to the masses and in partnership with UKTV we really did do that in January.” | “I’m thrilled that my latest fight will once again be free-to-air on Dave,” said Haye. “Boxing is booming in the UK right now and these figures prove it. I always said I wanted to bring boxing back to the masses and in partnership with UKTV we really did do that in January.” |
UKTV is planning a three-hour “Haye Day” special to cover the main event and undercard fights live from London’s O2 centre on 21 May. | UKTV is planning a three-hour “Haye Day” special to cover the main event and undercard fights live from London’s O2 centre on 21 May. |
This week, Dave made its second move into live TV sports, striking a deal with Frank Warren to air the British Darts Organisation’s World Trophy event. |
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