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Nurofen maker Reckitt Benckiser fined in Australia | |
(about 5 hours later) | |
The manufacturer of Nurofen, Reckitt Benckiser, has been fined A$1.7m ($1.3m; £890,000) in Australia for misleading customers. | |
Australia's Federal Court ruled last year that products marketed as targeting specific pains, such as migraine, were actually identical. | Australia's Federal Court ruled last year that products marketed as targeting specific pains, such as migraine, were actually identical. |
In a statement to the BBC, the UK-based company said it "did not intend to mislead consumers". | In a statement to the BBC, the UK-based company said it "did not intend to mislead consumers". |
The Australian Competition and Consumer Commission had asked for a A$6m fine. | The Australian Competition and Consumer Commission had asked for a A$6m fine. |
How to pick the best painkiller | How to pick the best painkiller |
The (ACCC) watchdog brought the matter to court last year. | The (ACCC) watchdog brought the matter to court last year. |
The court ruled that the company had contravened Australian consumer law by saying its Nurofen Specific Pain products were each formulated to treat a specific type of pain. | The court ruled that the company had contravened Australian consumer law by saying its Nurofen Specific Pain products were each formulated to treat a specific type of pain. |
Each product contained the same active ingredient, ibuprofen lysine 342mg. | Each product contained the same active ingredient, ibuprofen lysine 342mg. |
The products affected included Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache. | The products affected included Nurofen Back Pain, Nurofen Period Pain, Nurofen Migraine Pain and Nurofen Tension Headache. |
Nurofen said it recognised "that we could have done more to assist our consumers in navigating the Nurofen Specific Pain Range". | Nurofen said it recognised "that we could have done more to assist our consumers in navigating the Nurofen Specific Pain Range". |
Earlier this year, Reckitt Benckiser removed a TV advert for one of its products - Nurofen Express. The advert had implied that the capsules directly targeted muscles in the head. | Earlier this year, Reckitt Benckiser removed a TV advert for one of its products - Nurofen Express. The advert had implied that the capsules directly targeted muscles in the head. |
The company has said it will not re-broadcast it, following complaints that the ad was misleading. | The company has said it will not re-broadcast it, following complaints that the ad was misleading. |
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