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Game of Thrones season six premiere smashes Sky viewing records | Game of Thrones season six premiere smashes Sky viewing records |
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Game of Thrones’ season six premiere broke viewing records for Sky drama with a total of 2.2 million watching the opening episode of season six. | |
About 60,000 hardcore fans tuned in to watch Game of Thrones at 2am on Monday morning, a simulcast timed with HBO’s premiere of the latest series in the US. | |
A total of 1.4 million Sky subscribers watched live, recorded or viewed the 2am broadcast at some point on Monday. | |
Some 816,000 viewers tuned in on Monday night. | |
The combined viewing of 2.19 million broke the previous record of nearly 1.6 million viewers who tuned in to watch the fifth series opener in 2015. | The combined viewing of 2.19 million broke the previous record of nearly 1.6 million viewers who tuned in to watch the fifth series opener in 2015. |
Related: Game of Thrones nudity: study backs Emilia Clarke's call to #FreeTheP | Related: Game of Thrones nudity: study backs Emilia Clarke's call to #FreeTheP |
The season six premiere is the biggest ever overnight audience for a Sky Atlantic show and the most-watched Game of Thrones episode, with a 39% increase over the fifth series opener. | The season six premiere is the biggest ever overnight audience for a Sky Atlantic show and the most-watched Game of Thrones episode, with a 39% increase over the fifth series opener. |
However, 2015’s fifth season launch did not benefit from having a simulcast at 2am, so more people watched at 9pm. | However, 2015’s fifth season launch did not benefit from having a simulcast at 2am, so more people watched at 9pm. |
Sky said the overnight ratings for season six are “just a fraction” of the total audience the show will get once catch-up figures are included. | Sky said the overnight ratings for season six are “just a fraction” of the total audience the show will get once catch-up figures are included. |
Sky is estimating a viewing uplift of about 70%, meaning the season six premiere could end with a consolidated audience of more than 3.7 million. | Sky is estimating a viewing uplift of about 70%, meaning the season six premiere could end with a consolidated audience of more than 3.7 million. |
The company also said there has been a flurry of Sky customers looking to get on the Game of Thrones cult bandwagon, or get a refresh of the story so far, with 7.1m downloads of seasons one to five over the past six weeks. | The company also said there has been a flurry of Sky customers looking to get on the Game of Thrones cult bandwagon, or get a refresh of the story so far, with 7.1m downloads of seasons one to five over the past six weeks. |
Unusually for a pay-TV channel, Sky’s 9pm broadcast alone trumped the viewing figures of one of the main terrestrial channels beating Horizon: How to Find Love Online on BBC2 (655,000). | Unusually for a pay-TV channel, Sky’s 9pm broadcast alone trumped the viewing figures of one of the main terrestrial channels beating Horizon: How to Find Love Online on BBC2 (655,000). |
The 9pm broadcast of Game of Thrones also pulled in more viewers than those who tuned in to see Tottenham Hotspur’s chances of a Premier League title dramatically diminish after a draw with West Bromwich Albion on Sky Sports (759,000). | The 9pm broadcast of Game of Thrones also pulled in more viewers than those who tuned in to see Tottenham Hotspur’s chances of a Premier League title dramatically diminish after a draw with West Bromwich Albion on Sky Sports (759,000). |