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Manchester Asda brings in 'quiet hour' for autistic shoppers | Manchester Asda brings in 'quiet hour' for autistic shoppers |
(35 minutes later) | |
An Asda supermarket in Manchester is introducing a "quiet hour" to help autistic shoppers who can feel stressed by noise. | An Asda supermarket in Manchester is introducing a "quiet hour" to help autistic shoppers who can feel stressed by noise. |
The Cheetham Hill Asda Living store will turn off escalators, screens and music for an hour on Saturday 7 May. | The Cheetham Hill Asda Living store will turn off escalators, screens and music for an hour on Saturday 7 May. |
Customers will also be offered a picture map of the supermarket. | Customers will also be offered a picture map of the supermarket. |
General manager Simon Lea came up with the idea after watching an autistic child and his mother struggle on the shop floor. | General manager Simon Lea came up with the idea after watching an autistic child and his mother struggle on the shop floor. |
Follow the latest news updates from across Greater Manchester | |
"When we open the doors you will be able to hear a pin drop. That's the plan," Mr Lea told the Manchester Evening News. | "When we open the doors you will be able to hear a pin drop. That's the plan," Mr Lea told the Manchester Evening News. |
'Too much information' | |
"I suffered for many years with anxiety and I used to absolutely hate going into busy stores. If we can make a few small changes to give these customers a better shopping experience and make them comfortable then I know the store will be a better place to shop for everyone," Mr Lea said. | "I suffered for many years with anxiety and I used to absolutely hate going into busy stores. If we can make a few small changes to give these customers a better shopping experience and make them comfortable then I know the store will be a better place to shop for everyone," Mr Lea said. |
The store will open an hour early and no announcements will be made during the quiet hour between 08:00 and 09:00 BST. | The store will open an hour early and no announcements will be made during the quiet hour between 08:00 and 09:00 BST. |
Asda said it would monitor feedback from the trial and would consider rolling it out to other stores. | Asda said it would monitor feedback from the trial and would consider rolling it out to other stores. |
The National Autistic Society (NAS) said it welcomed the move as shops and other public spaces could be "extremely challenging" because of bright lights, strong smells and crowds. | |
NAS Campaign manager Tom Madders said: "It can cause [autistic people] to feel overwhelmed by 'too much information'. This can be excruciatingly painful or cause extreme anxiety. This may lead to a meltdown or - all too often - people avoid these places and choose not to go out at all. | |
"Asda's initiative is a great example of an organisation taking the trouble to understand how autistic people experience the world and we hope other retailers are inspired to follow their example." |