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Ikea escapes fine over tea 'graffiti' in Nottingham | Ikea escapes fine over tea 'graffiti' in Nottingham |
(about 1 hour later) | |
Swedish furniture giant Ikea has escaped with a warning after drawing an advert extolling the virtues of tea on a pavement in Nottingham. | Swedish furniture giant Ikea has escaped with a warning after drawing an advert extolling the virtues of tea on a pavement in Nottingham. |
Shoppers on Nottingham's Market Street spotted the square sign which urged people to "enjoy a second cup of tea in the morning". | Shoppers on Nottingham's Market Street spotted the square sign which urged people to "enjoy a second cup of tea in the morning". |
Nottingham City Council said it will issue a warning to the company rather than fine it for the "graffiti". | Nottingham City Council said it will issue a warning to the company rather than fine it for the "graffiti". |
Ikea claimed approval is not required for "this type of marketing activity". | Ikea claimed approval is not required for "this type of marketing activity". |
Another sign is also visible on the road which says: "Cross the road and walk on the sunny side." | Another sign is also visible on the road which says: "Cross the road and walk on the sunny side." |
'Clean graffiti' | 'Clean graffiti' |
The council told BBC Radio Nottingham it could legitimately fine the company but has chosen just to warn them. | |
"This is not something we would condone or give our permission for," a spokesman said. | "This is not something we would condone or give our permission for," a spokesman said. |
"We view this as graffiti and will remove it and contact the company to explain that this is something that could result in a fine." | "We view this as graffiti and will remove it and contact the company to explain that this is something that could result in a fine." |
Ikea marketing manager Laurent Tiersen said the "clean graffiti" messages are being posted around the UK and Ireland as part of the launch of the company's "Wonderful Life" campaign. | Ikea marketing manager Laurent Tiersen said the "clean graffiti" messages are being posted around the UK and Ireland as part of the launch of the company's "Wonderful Life" campaign. |
Mr Tiersen said: "Clean graffiti is an environmentally friendly way to spread the word and is a commonly used advertising technique." | Mr Tiersen said: "Clean graffiti is an environmentally friendly way to spread the word and is a commonly used advertising technique." |
Reverse graffiti, another term for clean graffiti, is based on using water pressure washers to clean spaces on the streets using a stencil. | Reverse graffiti, another term for clean graffiti, is based on using water pressure washers to clean spaces on the streets using a stencil. |
The graffiti tends to last for a few weeks, according to the firm. | The graffiti tends to last for a few weeks, according to the firm. |
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