'The Queen' and 'Prince Charles' star in Body Shop advert - Ad break

http://www.theguardian.com/media/2016/mar/03/the-queen-prince-charles-shop-advert-ad-break

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Samsung Galaxy: ‘Why?’ (starts at 00:04) - US

A funny series of vignettes has people complaining about their phones and while no names are named, we’re pretty sure we know who Samsung are having a go at here (perhaps to make it really obvious they should have had an FBI agency saying “why can’t I hack this phone?”) Among them is cult acting hero William H Macy who wants to know why he’s never asked to be a spokesperson ... and then is ... and then isn’t again.Agency: Wieden + Kennedy (Portland) Director: Matt Aselton

IBM: ‘Obsolete Robots’ (starts at 01:37) - US

Having tolerated C-3PO for so many years, Carrie Fisher is the ideal candidate to help a selection of anxiety-ridden robots deal with their pet hate: working with humans. Ranging from hulking droids of the “crush, kill, destroy” variety to Steve Buscemi-voiced contraptions, these therapy participants pour their hard drives out to Fisher as they explain why it doesn’t compute to help us silly mortals.Agency: Ogilvy & Mather (New York) Director: Joe Pytka

Heineken: ‘Fame’ (starts at 03:11) - US

The bane of Benicio del Toro’s life is being recognised in public. He explains this is because he – like the advertised beer – is famous. However, at least the Dutch lager doesn’t have to tolerate the ignominy of being mistaken for Antonio Banderas!Agency: Publicis Worldwide Director: Martin Werner

Batchelors Cup a Soup: ‘Incredibly Tasty, Phenomenally Thick’ (starts at 03:45) - UK

Happily reconciled to the fact that his dimness is his USP, reality TV favourite Joey Essex plays a blinder in this funny advert. The instant packet soups are described as “incredibly tasty, phenomenally thick” – which, as even his most devoted fans will agree, is Joey to a tee.Agency: McCann London Director: Caswell Coggins

The Body Shop: ‘Mother’s Day’ (starts at 04:19) - UK

Alison Jackson’s signature brand of celebrity spoofery is used to good effect in this not-quite-regal Mother’s Day ad for the Body Shop. Prince Charles’s green-fingered reputation is played to the hilt as he tends his prized roses – something of a love rival in the eyes of Camilla. Alas, mumsy’s corgis do a demolition job, the little blighters.Agency: Mr President Director: Alison Jackson

YMCA: ‘Idle Hands’ (starts at 05:19) - US

The sense of dread in this smartly put-together film for the YMCA is intensified by the music; a note rising higher and higher as the tension is wound ever tighter. Disaffected youth is its focus: bored and alienated, teens can drift into petty crime and violence out of a desire to feel something, anything ... but give that energy a positive outlet and wonderful results may blossom. A victory of optimism over experience perhaps but nonetheless uplifting.Agency: Droga5 (New York) Director: Seb Edwards

Ariel: ‘Share the Load’ (starts at 06:30) - India

Ariel takes just two minutes to question generations of gender roles when it comes to our household responsibilities. A father watches as his daughter juggles cleaning, cooking, and tidying while her husband sits on the sofa watching television. The scene doesn’t sit well with the elderly man, and gives him pause to consider his own culpability in making this the norm.Agency: BBDO India Director: Shimit Amin

Project Literacy: ‘The Alphabet of Illiteracy’ (starts at 08:35) - UK

It’s hard to overstate the empowering importance of reading and writing, and this eye-catching film commissioned by publishers Pearson and made by FCB Inferno connects illiteracy with many other global problems. It cleverly uses the simplicity of the alphabet to make its parallel and further connects it to the process of learning to read by using the kind of iconography usually associated with a book for very young readers.Agency: FCB Inferno Production co: 1st Avenue Machine

Jason Stone is the editor of David Reviews